Zoho Analytics Integration | Zoho CRM Help

Setting up Advanced CRM Analytics

The Advanced CRM Analytics, powered by Zoho Analytics helps you to analyze CRM data and create insightful business intelligence reports & dashboards. With this integration, Sales & Marketing can slice and dice the data and make better data-driven business decisions. To know more about the capabilities of Advanced Analytics. See More: Zoho CRM Advanced Analytics

Business Scenario
Zylker, a company managing multiple product lines and sales channels, gains deeper business insights by integrating Zoho CRM with Zoho Analytics.

With this integration, Zylker can consolidate data from all product lines and sales channels into a single platform, providing a complete view of business performance. Teams can create custom reports and dashboards that combine CRM data with other business information, making it easier to track key performance indicators and measure success.

Complex data is visualized through charts, pivot tables, and geographical maps, helping teams quickly identify patterns and opportunities. These insights allow Zylker to optimize sales strategies, target high-value customers, and enhance marketing campaigns, supporting data-driven decision-making across the organization.
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Availability
Permission Required
Users need to have a Basic Plan or above in Zoho Analytics.

Notes
Note
  • You can use CRM data from the Leads, Contacts, Accounts, Deals, Cases, Activities and custom modules and Users' details. You can also utilize all of the sub-forms and notes from the modules mentioned above. 
  • Zoho CRM users with an Administrator profile have permission to associate your CRM account with Zoho Analytics.
  • You can associate only a single Zoho Analytics account with Zoho CRM.
  • Any user with the Administrator profile can deactivate Advanced CRM Analytics.
  • Deactivating the Zoho Analytics account will also delete the data, reports and dashboards in Zoho Analytics.
  • Zoho CRM users cannot access the advanced reports and dashboards in Zoho Analytics without an active Zoho Analytics license.

Configure Zoho Analytics Integration

To configure Zoho Analytics Integration

  1. Log in to Zoho CRM with Administrator profile privileges.
  2. Go to Setup > Marketplace > Zoho > Advanced Analytics for CRM.
  3. In the Advanced Analytics for CRM page, click Configure.
  4. In the  Zoho Analytics Configuration page, do the following:
    • Select fields from modules.
    • Schedule the synchronization time.
    • Click Save.

      You will receive an email after the CRM data is imported into Zoho Analytics.
Notes Note
  • All the subsequent changes made to the records in Zoho CRM will be automatically synchronized with Zoho Analytics at the scheduled synchronization time.

  • You can sync upto 95 fields in each module.
  • For each module, there are Notes and Sub-form fields accessible. Once the notes and sub-form fields are configured, Zoho Analytics reflects them accordingly. 
  • Inside the CRM, if you try removing the sync of modules or fields from Advanced Analytics that are associated with any of the created components, an alert pop-up will ask you to disassociate them in the Analytics first and then proceed with removing the sync of modules or fields in the CRM. 

    If you remove the sync of modules or fields from within CRM that are unused in any component in the Analytics, the update will happen immediately. Any corresponding data in Analytics will be automatically removed during the next sync.

  • In Zoho Analytics, modules that have notes specified generate two reports: one based on the notes and the other with all the other fields configured. 


  • Manual syncing takes place for a brief period of time, and all configurations are prohibited during that time. Manual sync option is available for all editions of Zoho Analytics.

  • The availability of sync options varies depending on the edition of the associated Zoho Analytics account. The following options are available for the corresponding editions:
    Enterprise Edition:     Instant, Every 1 hour, Every 2 hours, Every 3 hours, Every 6 hours, Every 12 hours, Daily
    Premium Edition:     Every 1 hour, Every 2 hours, Every 3 hours, Every 6 hours, Every 12 hours, Daily
    Standard Edition:     Every 3 hours, Every 6 hours, Every 12 hours, Daily
    Basic Edition: Daily

Activate Zoho Analytics Add-on

(for Zoho Analytics users using the Free Plan - 15 days Trial)

You can use the Advanced Analytics add-on to evaluate your CRM data and create powerful reports & dashboards only if you are in the Free Plan with a 15-day trial.

To activate the Zoho Analytics license

  1. Click the Reports tab.
  2. In the Reports Home page, click the Advanced Analytics for CRM link.
    It will take you to Zoho Analytics.
  3. In Zoho Analytics, click Subscription > Upgrade.
  4. Choose the Basic Plan or above to upgrade.

Create Reports

Once the Advanced CRM Analytics is configured, you get access to 70 plus ready made reports and dashboards. In addition to this, you can also create reports as per your requirement, using the drag-and-drop report builder of Zoho Analytics. See Also Creating Ad-hoc Reports using Zoho Analytics

Sample Reports

Below are some additional reports that can be created using Zoho Analytics.

View Reports & Dashboards

To view reports & dashboards

  1. Log in to Zoho CRM.
  2. Click Reports tab.
  3. In the Reports home page, click Advanced Analytics for CRM.

    Advanced CRM Analytics will open in a new web browser tab. See Also Zoho CRM Advanced Analytics

Share Zoho Analytics

The reports and dashboards created in Zoho Analytics, with the CRM data, will be accessible only to the administrator who configured the Zoho Analytics Add-on. You can however, share the reports with other Zoho CRM users (including other CRM administrators).

To share Zoho Analytics with Zoho CRM users

  1. Log in to Zoho Analytics.
  2. Open Zoho CRM Reports database.
  3. In the Zoho CRM Reports page, select the corresponding report, and click Share.

  4. Select the Share option as required.
    You've different options to share Reports with your CRM users. See Also Sharing and Collaboration in ZohoAnalytics

Deactivate Advanced CRM Analytics

As an administrator, you can deactivate the Advanced CRM Analytics in Zoho CRM. Please note that on deactivating:

  • All the data, reports and dashboards created in your Zoho Analytics account will be deleted.
  • The Zoho Analytics account will NOT be automatically downgraded to the Free Plan. Whenever needed, you can downgrade it to the required plan.

To deactivate Advanced CRM Analytics

  1. Log in to Zoho CRM with Administrator profile.
  2. Go to Setup > Marketplace > Zoho> Advanced CRM Analytics.
  3. In the Advanced CRM Analytics page, click the Deactivate link.
  4. In the Deactivation of Zoho Analytics page, click Yes, I understand. Deactivate Now.