Creating Deals | Online Help - Zoho CRM

Creating Deals

In Zoho CRM, you can create deals by:
  • Entering data in the deal details form: You can manually fill in the Deal details gathered from various external sources.
  • Importing deals from external sources : You can gather data through various sources and import the CSV and XLS files into Zoho CRM.
  • Converting lead to deal : On lead conversion, contacts, accounts and deals can be created.
  1. Some of the standard fields may not be visible or editable depending on your organization business process and field-level security settings.
  2. In case you want to add or modify fields or would like to know more details on the usage of fields, please contact your System Administrator.

To understand the list of Zoho defined standard fields for Deals, click here .

Map Stage-Probability values

Stage probability mapping lets you define the various stages through which a deal moves in a sales cycle. The four important factors in stage probability mapping are: Deal stages, Probability, Deal Category, and Forecast Category.
  1. Deal stages: A few system defined deal stages such as qualification, needs analysis, negotiation, closed won, closed lost etc. that are used to define a typical sales process. You can also create custom stages according to your business process.
  2. Probability: Associate probability values to each stage to determine the likelihood of closing a deal successfully. It will also be used to calculate the Expected Revenue of the deal based on the deal amount.
  3. Deal category: Associate a category to every stage to define the overall state of  a deal. There are three categories: open, closed won, closed lost for every stage to define the overall state of a deal.
    1. Open - Represents that the deal is still in the sales cycle.
    2. Closed won - This defines that the deal is won and is out of the sales cycle.
    3. Closed lost - At this state the deal is lost and is thus not present in the sales cycle anymore. 
The Deal category helps in the calculation of forecast targets that are based on the number of deals closed or lost at a given time. All deals in the closed won category will be counted towards the target no matter what sales stage they belong to. For example, consider the "proposal accepted" stage as a major milestone in the business, at this stage a deal can be considered as closed won. Therefore, this stage can be categorized as closed won. So, while computing an individual's achieved targets all the closed won deals will be added irrespective of the sales stage.  
4. Forecast category: Forecast category helps in calculating the forecast target of individuals or organization based on the deal stage in the sales cycle. For example, if your sales forecast is about the total revenue generated from the closed deals, then only the closed won deals will be taken into consideration. There are three forecast categories: Pipeline, closed and omitted. 
  1. Pipeline - Indicates the deal is still in pipeline and is yet to be finalized. These deals will be counted when a forecast is drawn for open deals.
  2. Closed - Indicates the deal is won and will be taken into account for forecast on closed deals.
  3. Omitted - Indicates the deal is lost and thus won't be considered for forecast calculation. 
Mapping forecast and deal category
The forecast category is automatically mapped with the deal category to facilitate accurate estimations. 
The deal categories: Open, closed won, closed lost are mapped with the following forecast category: pipeline, closed and omitted respectively.
  1. For a better sales pipeline analysis assign different probabilities to sales stage values.
  2. For each stage assign probability in the range of 0 to 100.
  3. You may consider using probability value as 100 when the deal is closed-won and 0 for deal closed-lost.
To map stage and probability values
  1. Log in to Zoho CRM with Administrator privileges.
  2. Go to Setup > Customization > Modules and Fields.
  3. Click the More icon next to the Deals module and select Stage-Probability Mapping.

    You can also select Stage-Probability Mapping by clicking the More icon next to the appropriate layout in the deals module. 

    You can also open the layout and click Settings > Stage Probability Mapping.
  4. In the Stage-Probability Mapping page, do the following:
    1. Select the layout from the drop-down list.
    2. Specify the stage(s) with the corresponding Probability, Deal Category and Forecast Category from the drop-down list.
    3. Click the Add  icon to add more stages.
    4. Delete sales stage(s) and assign the existing probability to another stage value by clicking on the Delete  icon.
To modify the stage names and reorder the stages
  1. Double click inside the desired Stage Name and enter the new name.
  2. Click and drag the rows to rearrange the order of the stages.
  3. Click Save.

Create Deals Individually

You can create deals individually by:

  • Filling in the details in the deal creation form.
  • Cloning the deal with a few changes from the existing deal details

To create deals individually

  1. In the Deals module, click New Deal.
  2. In the Create Deal page, enter the deal details.
  3. Click Save.
  1. While selecting the Account or Contacts from the Lookup field's pop-up window, there is also an option to create an Account or Contact.
  2. You can use this option to quickly create an account or contact by providing some mandatory information. You have two options:
    1. Click Save. The record will be saved and it will be listed with the other accounts or contacts. You can select it to associate to the deal that you were creating.
    2. Click Save & Associate to save the new record and also associate it to the deal that you were creating.

To clone deal

  1. In the Deals tab, click a particular deal that is to be cloned.
  2. In the Deal Details page, click More icon > Clone.
  3. In the Clone Deal page, modify the required details.
  4. Click Save.

Switch between Deals views

The Deals module offers two types of views - List view and Stage view. While the list view displays all the deals one after the other in the order you have sorted them, the Stage view categorizes the deals based on the Deal Stage.

 List View

The Deals list view displays the deals one after the other in rows and columns. The list view is helpful when you wish to see the maximum details of your deals at one glace. For example, you wish to see the deals, the deal owner, amount, closing date, stage, lead source etc you can customize the list view columns and view all the deals and their details in a single page, one after the other.

Stage view

The Stage view is helpful when you specifically want to see view deals categorized by their stages. A single glance at the Stage view will tell you which deals are in the Closed Won stage, how many in the Closed Lost stage, Negotiation/Review stage and so on and so forth. This view is also applicable when you customize the Deal Stages.

The deals under each stage presents the following pieces of information:

  • Deal Name
  • Deal Amount
  • Account
  • Closing date
  • Deal owner (on mouse-hover)
  • Open activity associated with the deal

Identifying Won and lost stages

In every business, there are higher probability of winning a deal at stages other than closed won. For instance, the probability that the business will lose the project decreases after a quote is disclosed. These deal stages can be considered as closed won in such circumstances. Similar to this, there will be stages in the sales process where there is a higher chance of losing the deal. These stages could fall under the category of closed lost deals.
The stages labelled as closed won and closed lost will be listed under won and lost groups on the record detail page with an icon for easier identification. Won stages are shown by a green thumbs-up icon, whereas lost stages are indicated by a red thumbs-down icon.

Verify details:
A popup is produced each time you select a stage that is marked as closed won. You must provide certain information in the "Verify Details" pop-up in order to close the deal, won or lost. Details including the amount, closing date, and stage are included in the pop-up for closed wins. 
In addition, the pop-up for the closed loss stage includes a field called "Reason for Loss" where you can choose why the deal was recorded as a loss. 

Only "Closed lost" stages contain the reason for Loss field. In the deal category, "Closed Lost to Competition" and "Closed Lost" are the only two stages that are by default associated to "Closed lost" in the deal category. The stages and mapping can be modified to accommodate your specific requirements.
Now, consider moving a customer through the stages from closed lost to won stages if a customer who lost a deal wishes to attempt again. During the won phases, the reason for the lost field will remain hidden. The previously chosen data for the loss reason won't be displayed if the customer's deal is lost again. The reason may change each time, therefore you must select it again from the picklist field.


  1. The amount of time left in closing a deal will be displayed through the clock icon in the record detail page. This calculation is based on the deal closing date. 
  2. Consider you want to generate a report on lost deals, there you can use this "Reason for loss" field to generate more accurate reports. 

Working with the Deals Details page

Once you have created a deal, you can view the details of the deal in the record's details page. The details page of a deal presents information related to the deal - for example, accounts and contacts related to the deal, activities, notes, events, emails and so on - in a single location.

To view the accounts details page

  1. Click the Deals module.
  2. Click the desired deal from the Deals list view.
  3. You will see the details page of the deal.

Here is a quick-tour of the Deal's details page:

  1. Switch between the Info and Timeline views.
  • Info - Displays related lists and links assoicated the the deal
  • Timeline - Displays a history of actions performed on the deal's details page (in the last six months).
  • Edit - Allows you to edit the record.
  • More icon - Displays further options that you can perform for the account.
  • Business card view: View top 5 fields related to the account. You can customize the business card view  a deal.
  • Related Lists Section- Navigate to the desired related list from this section. You can add a new related list as well as add new entries to an exisiting related list from this section.

  • Quick stage-update section - Update the Stage and Closing date of a deal quickly using the quick stage-update section.
  • View related information such as Next Action and Contact details.

Filter deals based on deal category

You can filter the deals that are open, won or lost by using filters like "stage is won", "stage is lost" or "stage is open" options to find them quickly.

For example, the negotiation/review, proposal/price quote stages are marked under the open deal category, therefore using the "stage is open" you can filter and see the deals that are won.

Associate Deals with Other Records

You can create a 360-degrees view of the deal to display all the associated details, such as open activities, history of the completed activities, contacts, products, sales stage history, attachments, and notes.

In the Deal Details page, you can update the following:

  • Sales Stage History: To view the history of the sales stage
  • Competitors: To associate competitors
  • Attachments: To attach documents
  • Notes: To add notes
  • Open Activities: To create tasks and events
  • Closed Activities: To display the completed tasks and events
  • Products: To add products
  • Quotes: To create quote for the deals
  • Sales Orders: To create sales orders for the deal
  • Contact Roles : To select contacts associated
  • Emails: To send emails to the primary contact of deal
  • Cases: To create cases
  1. For users who have activated the Zoho Mail Add-on - From a deal, if you send an email to the related contact, the email will be associated and listed under the contact's Email Related Lists.
  2. Also, the email will not be listed under the Sent Emails from CRM. From the drop-down, you need to select the user's name who sent the emails to view them.
  3. When you send mass email from deals, the email will not be associated to the related contact.
  4. Please note that the unit prices of the products included in a deal will not be automatically added up and displayed in the Amount field. 

    However, you can create a rollup summary for the invoice amount to obtain the total cost of the items purchased. This is specially useful since the products attached may not necessarily reflect what was actually bought. Learn more.

Associate Competitors with Deal

Most companies prefer to purchase products after analyzing different vendors. If you are working within a highly competitive market, where your competitors are directly competing with you in being awarded the deal, it is always better to know their strengths and weaknesses well in advance so that you can propose your offering in a better way.

This feature enables you to add the competitor's strengths and weaknesses.

To associate competitors with deals

  1. Click the Deals tab.
  2. In the Deals Home page, select the required deal.
  3. In the  Deal Details page, the competitor details, if any, are displayed.
    • Click Competitor Name, WebsiteStrengths, or Weaknesses links to sort the display order of the records.
    • Click the relevant Edit or Del link to modify or delete the record respectively.
  4. Click  New and do the following:
    • Enter the Competitor Name.
    • Enter the competitor's Website.
    • Enter the Strengths and Weaknesses in the respective text boxes.
  5. Click Save.

Map Contact Roles

While prospecting, you may need to contact different people (contacts) to finalize the sales deal. It is always better to know the contact's role in your prospecting organization, so that you always have the correct discussion with the right person. For example, explaining about product price and discounts is always better with the Financial Manager, whereas explaining product features is better with the Product Manager. This kind of approach helps you to negotiate with the prospecting organization in a better way and minimize the sales lead-time.

To map contact roles

  1. Click the Deals tab.
  2. In the Deals Home page, select the required deal.
  3. In the  Deals Details page, the contact details, if any, are displayed under  Contact Roles section.
    • Click Contact Name , Phone , Email , or Role Name links to sort the display order of the records.
    • Click the relevant Remove link to delete the record.
  4. Click Add Contact Role.
  5. In the Contact Roles Mapping page, for each contact select the role from the Contact Role drop-down list.
  6. Select the check box(es) of the contacts that you want to add.
    To associate all the contacts , select the  select all check box.
  7. Click Save.

Set up Big Deal Alert

You can use the Big-deal Alert to notify your management or colleagues about a chance of being awarded a big deal that you would like to share with them. Sometimes, executive board members may be interested in knowing all of the Big-deal information well in advance. You can send the Big-deal alert as an e-mail notification to all the Zoho CRM users or to the selected users and colleagues not registered as Zoho CRM users. By default, there is a Big Deal Alert in Zoho CRM that you can modify and use.

To configure big deal alert

  1. Click Settings > Setup > Automation > Workflow Rules.
  2. In the Workflow Rules page, select Deals from the List of Rules drop-down list.
  3. Click Big Deal Rule from the list of rules.
  4. In the Rule Details page, the default criteria is " Amount >= 1000 and the probability = 100 ".
  5. Click Edit to modify the Rule Details.
  6. Under  Actions >  Instant Actions the  Related Alerts, Tasks and Field Updates are listed.
    You can change them as per your requirements.
  7. Click Save.

Configure Sales Stage Picklist

To add or modify pick list value

  1. Click Setup Customization Fields > Deals.
  2. From the list of deal fields, click the Edit link corresponding to the Stage field.
  3. Modify the existing details, and then click Save.

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                    You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                        Manage your brands on social media

                                          Zoho Desk Resources

                                          • Desk Community Learning Series

                                          • Digest

                                          • Functions

                                          • Meetups

                                          • Kbase

                                          • Resources

                                          • Glossary

                                          • Desk Marketplace

                                          • MVP Corner

                                          • Word of the Day

                                            Zoho Marketing Automation

                                              Zoho Sheet Resources


                                                  Zoho Forms Resources

                                                    Secure your business
                                                    communication with Zoho Mail

                                                    Mail on the move with
                                                    Zoho Mail mobile application

                                                      Stay on top of your schedule
                                                      at all times

                                                      Carry your calendar with you
                                                      Anytime, anywhere

                                                            Zoho Sign Resources

                                                              Sign, Paperless!

                                                              Sign and send business documents on the go!

                                                              Get Started Now

                                                                      Zoho TeamInbox Resources

                                                                              Zoho DataPrep Resources

                                                                                Zoho DataPrep Demo

                                                                                Get a personalized demo or POC

                                                                                REGISTER NOW

                                                                                  Design. Discuss. Deliver.

                                                                                  Create visually engaging stories with Zoho Show.

                                                                                  Get Started Now

                                                                                                      • Related Articles

                                                                                                      • Working with Deals

                                                                                                        In any sales organization, deals are the most important records to generate the real revenue for the organization. In a typical B2B organization all deals have to undergo a complete sales cycle, which starts with identifying the hot prospect and ends ...
                                                                                                      • FAQs: Deals

                                                                                                        Why am I not able to enter the Expected Revenue for deals? The Expected Revenue is automatically calculated based on the Stage and Amount details that you specify for leads, accounts, deals, or any other module. Hence, you cannot enter that value in ...
                                                                                                      • Standard Fields in Deals

                                                                                                        Following are the list of Zoho defined standard fields available in the Opportunities module: Field Name Description Data type Maximum Limit Deal Owner Select the name of the user to whom the deal is assigned. Lookup - Deal Name* Specify name of the ...
                                                                                                      • Sales process: Closing deals

                                                                                                        Edition: Paid editions | Industry: Applicable for all industries | Features: Integrations with Zoho products and built-in features  Lead generation and Lead engagement use cases described the methods used to generate, manage, and engage the leads. ...
                                                                                                      • Creating Reports

                                                                                                        You can create new module-specific reports linking some of the other cross-functional modules. For example, you can create a report in the accounts module linking other modules such as Contacts, Deals, Quotes, and others. Types of Report Tabular ...
                                                                                                        Wherever you are is as good as
                                                                                                        your workplace



                                                                                                          Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                          Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                          Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                          CRM Tips

                                                                                                          Make the most of Zoho CRM with these useful tips.

                                                                                                            Zoho Show Resources