Standard Fields in Leads | Online Help - Zoho CRM

Standard Fields in Leads

Following are the list of Zoho defined standard fields available in the Leads module:

Field NameDescriptionData typeMaximum Limit
Lead OwnerSelect the Zoho CRM user to whom the Lead is assigned.Lookup-
SalutationSelect the salutation from the drop-down list.Pick list-
First NameSpecify the first name of the lead.Text boxAlphanumeric(40)
TitleSpecify the job position of the leadText boxAlphanumeric(100)
Last Name*Specify the last name of the lead. This field is a mandatory.Text boxAlphanumeric(80)
Company*Specify the name of the company where the lead is working. This field is a mandatory.Text boxAlphanumeric(100)
Lead SourceSelect the source of the lead, that is, from where the lead is generated.Pick list-
IndustrySelect the industry to which the lead belongs.Pick list-
Annual RevenueSpecify the annual revenue of the company where the lead is working.CurrencyDecimal (16)
PhoneSpecify the phone number of the lead.Text boxAlphanumeric(30)
MobileSpecify the mobile number of the lead.Text boxAlphanumeric(30)
FaxSpecify the fax number of the lead.Text boxAlphanumeric(30)
EmailSpecify the email address of the lead.EmailAlphanumeric and Special characters(100)
Secondary EmailSpecify another email address of the lead.EmailAlphanumeric and Special characters(100)
Skype IDSpecify the Skype ID of the lead. Currently skype ID can be in the range of 6 to 32 characters.Text boxAlphanumeric(50)
Web siteSpecify the Web site of the lead.URLAlphanumeric(120)
Lead StatusSelect the status of the lead from the drop-down list.Pick list-
RatingSelect the rating of the lead from the drop-down list.Pick list-
No. of EmployeesSpecify the number of employees in lead's company.NumericInteger (16)
Email Opt-outSelect the check-box to remove leads from your mailing list so that they will not receive any emails from your Zoho CRM accountCheck box-
Created ByDisplays name of the user created the Lead first time.Date/Time-
Modified ByDisplays name of the user modified the Lead.Date/Time 
StreetSpecify the street address of the lead.Text boxAlphanumeric(250)
CitySpecify the name of the city where the lead lives.Text boxAlphanumeric(30)
StateSpecify the name of the state where the lead lives.Text boxAlphanumeric(30)
Zip CodeSpecify the postal code of the lead's address.NumericAlphanumeric(30)
CountrySpecify the name of the lead's country.Text boxAlphanumeric(30)
DescriptionSpecify any other details about the lead.Text area (long text)32000 characters


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