Standard Fields in Leads
Following are the list of Zoho defined standard fields available in the Leads module:
| Field Name | Description | Data type | Maximum Limit |
| Lead Owner | Select the Zoho CRM user to whom the Lead is assigned. | Lookup | - |
| Salutation | Select the salutation from the drop-down list. | Pick list | - |
| First Name | Specify the first name of the lead. | Text box | Alphanumeric(40) |
| Title | Specify the job position of the lead | Text box | Alphanumeric(100) |
| Last Name* | Specify the last name of the lead. This field is a mandatory. | Text box | Alphanumeric(80) |
| Company* | Specify the name of the company where the lead is working. This field is a mandatory. | Text box | Alphanumeric(100) |
| Lead Source | Select the source of the lead, that is, from where the lead is generated. | Pick list | - |
| Industry | Select the industry to which the lead belongs. | Pick list | - |
| Annual Revenue | Specify the annual revenue of the company where the lead is working. | Currency | Decimal (16) |
| Phone | Specify the phone number of the lead. | Text box | Alphanumeric(30) |
| Mobile | Specify the mobile number of the lead. | Text box | Alphanumeric(30) |
| Fax | Specify the fax number of the lead. | Text box | Alphanumeric(30) |
| Specify the email address of the lead. | Alphanumeric and Special characters(100) | ||
| Secondary Email | Specify another email address of the lead. | Alphanumeric and Special characters(100) | |
| Skype ID | Specify the Skype ID of the lead. Currently skype ID can be in the range of 6 to 32 characters. | Text box | Alphanumeric(50) |
| Web site | Specify the Web site of the lead. | URL | Alphanumeric(120) |
| Lead Status | Select the status of the lead from the drop-down list. | Pick list | - |
| Rating | Select the rating of the lead from the drop-down list. | Pick list | - |
| No. of Employees | Specify the number of employees in lead's company. | Numeric | Integer (16) |
| Email Opt-out | Select the check-box to remove leads from your mailing list so that they will not receive any emails from your Zoho CRM account | Check box | - |
| Created By | Displays name of the user created the Lead first time. | Date/Time | - |
| Modified By | Displays name of the user modified the Lead. | Date/Time | |
| Street | Specify the street address of the lead. | Text box | Alphanumeric(250) |
| City | Specify the name of the city where the lead lives. | Text box | Alphanumeric(30) |
| State | Specify the name of the state where the lead lives. | Text box | Alphanumeric(30) |
| Zip Code | Specify the postal code of the lead's address. | Numeric | Alphanumeric(30) |
| Country | Specify the name of the lead's country. | Text box | Alphanumeric(30) |
| Description | Specify any other details about the lead. | Text area (long text) | 32000 characters |
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