Associate a contact with multiple accounts | Use Case - Zoho CRM

Associate a contact with multiple companies or accounts

Edition: Enterprise and above | Industry: Applicable for all industries | Features: Multi-select Lookup Field and Module Customization

A wealth and asset management consultancy helps customers connect with a suitable financial advisor in their area. Depending on the clients portfolio, they may require more than one advisor to manage their assets. In these cases, one client will be connected to multiple advisors and, at the same time, one advisor will be connected to multiple clients. In order to recommend the right advisor, the consultancy needs to have a holistic view of its advisors and the clients they are currently engaged with.
The firm has to establish a connection between the clients and advisors, such that:
  1. One client is associated with multiple advisors
  2. One advisor is associated with multiple clients
Jonas is the account manager and CRM administrator at the consultancy. He needs to connect the advisors and clients so that they can see the list of advisors that are associated with a client and vice versa. To do this, he needs to:
  1. Customize the CRM account: Rename the Accounts and Contacts modules to Advisors and Clients, to store details of the clients and advisors the firm does business with.
  2. Establish many-to-many-relationship: Add a multi-select lookup field to the Clients layout.
To add a multi-select lookup field do the following:
  1. Go to Modules and Fields, select the Clients module and then the Standard layout.
  2. Drag and drop the multi-select lookup field onto the layout and enter the following values:
  3. Field name


    Field label


    Select related module


    Field label in related module

    Associated advisors

  4. Check Allow creating relationship-specific module and click Done.
This will allow the agents to:
  1. View the list of advisors that a client works with in the related list.
    For example, in the image below, Paul Smith is the client who is associated with the following advisors: John, Nathan, Alicia, and Kevin.
  2. View the list of clients that an advisor is dealing with in the related list.
    For example, in the image below, Nathan Brooks is the advisor who is associated with the following clients: Paul, Phill, and Albert.
  3. Get all the details of the client, the advisors they work with, and all related activities in the linking module.

  4. Enter criteria in the advanced filter to find records quickly.
  5. Generate a report to summarize the number of managed and held-away assets, the number of pending assets, the average number of clients managed by each advisor, the asset type that generates the most revenue, and more.

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