Survey Comparison

Survey Comparison

The Survey Comparison dashboard is extremely helpful for marketing exercises and also for improving your products/services based on customer feedback. 

If you want to analyze customer feedback specifically from surveys and draw insights by comparing a set of surveys and
responses, this dashboard is for you. Zia makes an analysis of survey responses and provides you with details on the underlying sentiment and intent of those responses. 

In addition to this, Zia also gives you snapshot of competitor mentions and customer trend (promoters vs detractors) based on survey responses. 

You will also have detailed insights on the keywords that may have contributed to a high or low score on your NPS surveys and the underlying sentiments of those keywords so you have a quick picture of what predominantly let you down or made you win — high cost, great service, hospitality, good UI and so on and so forth. 

The dashboard gives an overview of customer feedback on various surveys (upto three surveys) and allows to compare them.

1. Frequently Used Keywords in Surveys

The keywords that have been frequently used by the customers in their feedback in individual surveys along with the positive, negative, neutral, and overall sentiment.

2. Overall Top Keywords

A tabular chart will display sentiment for each keyword and the survey in which it was mentioned. It will also show the increase or decrease in the occurrence from one survey to another. For example, if price was mentioned by 5 customers in survey 1 and 10 customers in survey 2 then under survey 2 the keyword will be displayed with a green arrow facing upwards. Filter the keyword analysis by survey name to view results for a specific survey.

3. Top Positive Keywords

The tabular charts will show the top 10 keywords that showed positive sentiment in the surveys.

4. Top Negative Keywords

The tabular charts will show the top 10 keywords that showed negative sentiment in the surveys.

5. Top Common Keyword Buzz

A bar graph shows a comparison of the number of customers who mentioned a particular keyword across multiple surveys. 

6. Sentiment in Surveys

A bar graph shows the number of customers that have shown positive, negative or neutral response in each survey. The analysis will consider customers responses for each question and take the average sentiment to compute the overall sentiment.

7. Intent in Surveys

Likewise, a bar graph will show the number of customers that have shown a particular type of intent for a survey. The intent that will be captured as query, complaint, or suggestion.

8. Competitor Mentions Analysis in Surveys

This gives you an insight into the number of customers who mentioned each of your competitors in each survey that is up for comparison. 

9. Survey-wise Keyword Responsible For Lead Conversation

Chart type: Cohort chart
This chart gives you information regarding keywords mentioned by customers in multiple surveys after which they were converted successfully, over a specific timeframe. 
A bar graph that shows whether the customer has moved from promoter to detractor or vice-versa by analyzing their feedback from each survey. The graph will show the number of customers that became a promoter, detractor, promoter to detractor or vice-versa for individual surveys. The timeline will be calculated from the time they have been doing business with you.

11. Survey Keywords Quadrant

In this chart, you can view the number of customers that have shown used certain keywords with positive, negative or neutral sentiment in each survey. The graph will be plotted by the amount of time the customers have worked with your organization against their total revenue. The chart can be viewed in a tabular format where a detailed insight will be displayed.

12. Survey Sentiment Quadrant

Similar to the above chart, here you can view the number of customers that have shown certain sentiment in a survey. The graph will be plotted by the amount of time the customers have worked with your organization against their total revenue. On hovering over the bubble, you can view the total number of customers that showed certain sentiment for which survey.

13. NPS Score Reasoning Cloud Chart

14. NPS Reasons by Survey Heat Map analysis

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now

            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION

                                    You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.

                                        Manage your brands on social media

                                          Zoho Desk Resources

                                          • Desk Community Learning Series

                                          • Digest

                                          • Functions

                                          • Meetups

                                          • Kbase

                                          • Resources

                                          • Glossary

                                          • Desk Marketplace

                                          • MVP Corner

                                          • Word of the Day

                                            Zoho Marketing Automation

                                              Zoho Sheet Resources


                                                  Zoho Forms Resources

                                                    Secure your business
                                                    communication with Zoho Mail

                                                    Mail on the move with
                                                    Zoho Mail mobile application

                                                      Stay on top of your schedule
                                                      at all times

                                                      Carry your calendar with you
                                                      Anytime, anywhere

                                                            Zoho Sign Resources

                                                              Sign, Paperless!

                                                              Sign and send business documents on the go!

                                                              Get Started Now

                                                                      Zoho TeamInbox Resources

                                                                              Zoho DataPrep Resources

                                                                                Zoho DataPrep Demo

                                                                                Get a personalized demo or POC

                                                                                REGISTER NOW

                                                                                  Design. Discuss. Deliver.

                                                                                  Create visually engaging stories with Zoho Show.

                                                                                  Get Started Now

                                                                                                      • Related Articles

                                                                                                      • Survey integration in Sandbox

                                                                                                        Businesses look to develop a deep understanding of customer needs, stay aware of their preferences, and keep track of customer satisfaction. From finding the target market to monitoring post-purchase sentiment, surveys serve as structured and ...
                                                                                                      • Zoho Survey Integration - Overview

                                                                                                        Surveys are useful marketing tools that help you enhance your business. It's a method by which you put specific questions to a group of people whose answers will help you improve your products or services. There are many applications to create ...
                                                                                                      • Setting up Zoho Survey Integration

                                                                                                        Set up Zoho Survey Integration To integrate Zoho Survey with your Zoho CRM account Log into your Zoho CRM account with Administrator privileges. Go to Setup > Marketplace > Zoho > Zoho Survey In the Zoho Survey Integration page, click Get Started ...
                                                                                                      • Sending Survey and Viewing Survey Response from CRM

                                                                                                        Build a Survey In order to send an email survey from Zoho CRM, you must first create a survey using Zoho Survey. Go to choose from three options - Blank Survey, Template and Existing Survey - to build your survey. See ...
                                                                                                      • Process management capabilities in Zoho CRM — Comparison

                                                                                                        Process management solutions in Zoho CRM are primarily categorized under business process management and customer experience management. While business process management typically deals with streamlining internal process flows for operations and ...
                                                                                                        Wherever you are is as good as
                                                                                                        your workplace



                                                                                                          Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.


                                                                                                          Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.


                                                                                                          Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.

                                                                                                          CRM Tips

                                                                                                          Make the most of Zoho CRM with these useful tips.

                                                                                                            Zoho Show Resources