On that note, the Cross sell Analytics in VoC is designed to measure the effectiveness of these cross selling efforts by studying the responses and reactions of customers after a cross selling effort has been made. For this dashboard to be useful for you, please note that you must have first enabled Zia Recommendations in your CRM account. You must also have enabled relevant integrations with communication channels on which you'd like Zia to study customers interactions— that is, Zoho Survey, calls, Desk and Email integrations. 

Currently, VoC provides the following three dashboards as part of Cross-sell Analytics.

Type of chart: Keyword cloud 

The "Keywords mentioned post Cross sell" dashboard is designed to give you a quick overall picture of the subjects around which your customers are giving out a positive, negative or a neutral reaction. From this dashboard you may be in a position to swiftly identify what went right or what went wrong so that you can take immediate relevant actions. 

For example, assume that Zylker Mobiles is using Zia Recommendation. To a customer who bought Air pods, a sales person recommends iPhone charger as well based on Zia's suggestions. Say that the customer takes this suggestion and purchases the charger as well — the charger will now be considered "the cross sold product here". Since this cross selling attempt has been successful, Zia will also begin to monitor any conversations this customer may have with reference to the charger on email, surveys or support tickets. If they bring up an issue with this charger (cross-sold product), it will be highlighted as a Negative sentiment. If they say it's "awesome", it may be highlighted as a Positive sentiment and so on. So, over a period of time and across customers, if you want to understand and measure the effectiveness of cross-selling efforts, this dashboard will help you understand key subjects of their conversations and their sentiment.