Start with the activities customers most often need to complete. A self-service-focused Help Center may prioritize KB Categories, Popular Articles, and Announcements. A community-driven Help Center may also emphasize Recent Topics, Most Discussed Topics, and Top Contributors.
For example, during a service change, place an announcement where customers can see it before navigating to articles or creating tickets. After the change, remove or reposition the announcement to keep the home page focused on evergreen support content.