Search Engine Optimization in Knowledge Base - Zoho Desk

Optimize your Knowledge Base for Search Engines

The knowledge base comes with an inbuilt search function that helps your customers and agents to find solutions. However, the primary objective of creating KBase articles is to have them crawled by the other search engines. This way, your customers can quickly find their solutions even without accessing your Help Center. So, your primary goal is to have your KBase rise the ranks to the top of search-engine results. Read on to know more about writing content that ranks and wins search engine visitors. 

Content
"Content is king" and this has reverberated ever since. Your knowledge base content includes the copy, images, video embeds, and attachments. The two most important aspects of the content are quality and quantity. You must make sure that there are no typos that embarrass your readers. Also, the content should be complete, consistent and must cover the broad spectrum of the issue. This ensures the quality of your content.

Now coming to quantity, it is the number of keywords you have used in an article. You need to identify a series of keywords you deem relevant to the article and employ the same across your content. But do not stuff the article with keywords unless they are required in context. Search engines like Google will penalize your site if they find you stuffing irrelevant and inappropriate keywords. 

Meta Tags
There are three major types of meta tags that you are required to add while creating an article. Some are not as useful as they once were, but their importance is still present as the search engine robots validate their relativity to your content. 
  • Meta Title
  • Meta Description
  • Meta Keywords

The meta title is the text displayed in search engine listings. This is different from the subject of an article. Nevertheless, choose a title that best describes the content of your article. It should be compelling enough for users to click the link and read through it. The meta description tag is simply your article's summary, and it should reveal what it is all about. A compelling description will entice searchers to click on your article from the search engine results page. Finally, the meta keywords are the series of keywords that are used in the article. The keywords, though, have been beneficial, don't make much sense these days since the major search engines no longer use them in their ranking process.

Navigation and Site Map
Structure the content of your website so that your customers can have a seamless navigation across your knowledge base. To ensure a predictable navigation, you must consider how users look for information and then structure the content in a way that best aligns with those preferences. Besides navigation, you must create a standard XML sitemap and submit it to Google and other search engines for indexing your web pages. This is to tell the search engines, the pages they need crawl alongside the hierarchy of site content.

Hope these options will help you for improving search results so that your users find the relevant answers to their questions.

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Search Engine Optimization for Help Center

                                                                                                                Your Help Center content, viz. articles and community posts, should be made accessible for both your customers and search engines to understand. You simply can’t stop with having a perfect Help Center with great content. Search engines such as Google ...
                                                                                                              • Adding, Editing, Cloning, Unpublishing, and Deleting Knowledge Base Articles

                                                                                                                The Knowledge Base (KB) is a self-serve online library of information that enables your customers to access solution articles for addressing various product or service-related queries. You can create articles related to your product or service and ...
                                                                                                              • Setting up 301 Redirects for your Knowledge Base Articles

                                                                                                                You can change the URLs of articles real quick, and there is no special trick to it. For instance, you may want to remove the usage of dates to make the content timeless or update the URL to be in sync with a new title. Or maybe you just didn’t give ...
                                                                                                              • Add, Edit, Clone, Unpublish and Delete KBase Articles

                                                                                                                The Knowledge Base is where your customers can access the solution articles you create for addressing various issues. You can create articles and group them under custom sections for ease of access. Before you get started with adding articles, please ...
                                                                                                              • Viewing Article History in Knowledge base

                                                                                                                Generally, knowledge base articles undergo multiple updates both during the drafting and publishing stages. Sometimes it might become an overwhelming task to keep track of all the edits and know what is going on around an article. Keeping track of ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources