If you've been using the WhatsApp channel to communicate with your customers, you're likely aware that every WhatsApp Business Account (WABA) needs a verified phone number specifically dedicated to that IM channel for the current WhatsApp Business Platform. Log in here for more information: Facebook Business Manager Account.

Great news! We are now supporting multi-WABA for businesses on the Instant Messaging platform.

To register as a WhatsApp Sender and send or receive messages on WhatsApp using the IM platform, you need to have a WABA. All WhatsApp Messages and Templates must be associated with a selected WABA.

Let's consider a business with multiple departments. For example, a company may have sales, marketing, human resources, finance, and customer service departments. Each department has its specific functions and responsibilities within the organization.

In this scenario, each department may have unique needs and requirements for tools and software to carry out their functions effectively. The sales department may need customer relationship management (CRM) software, the marketing department may require marketing automation tools, the human resources department may need an employee management system, the finance department may require accounting software, and the customer service department may need a help desk or ticketing system.

With multi-WABA support, businesses can create as many channels (mapped to their active departments) as required and link the team to the messaging channel. These will include a centralized communication platform and shared access to customer data to ensure a seamless flow of information and operations across the organization.

In this article, we will guide you through the process of changing a WABA for a configured channel on the Desk application.