Why are my form's conversion hits not being sent to Google Ads or GA4 after embedding it on my website?

This issue occurs due to the blocking of third-party cookies in Google Chrome, which is being rolled out in batches. If you’ve embedded your Zoho Form using JavaScript Embed, Iframe, or Lightbox, and:

Have not configured a custom domain to match the subdomain of your website
Are using Google Tag Manager (GTM) for tracking conversions

Then, the conversion hits may not reach Google Ads or GA4.

To resolve this, go to Google Tag Manager --> Tag --> Google Tag --> Configuration Settings --> Configuration Parameter and update the value of cookie_flags as follows:

"max-age=7200;secure;samesite=none;Partitioned;"

This configuration ensures that cookies remain functional under the new privacy measures in Chrome.

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