After completing the above pre-requisites in Google Analytics, 

1. Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.
   

2. In the  Tracking Settings  popup, enter the Google Analytics ID (Eg.: UA-000000-2) in the Tracking ID field.
   

After completing the above pre-requisites in Google Analytics,

Using tracking parameters in Goal Conversion    

1. In your form builder, go to Track Entries under the Share tab.
   
   

2. Enable tracking and copy the Advanced Tracking Code.
   
   
   

3. Paste the code on all the pages of your website.
   

4. In the Tracking Settings popup (Thank You Page configuration), click +Tracking Parameters, enter your Parameter Name, and map it with the tracking parameters defined in Zoho Forms.
   

   
   

Setting Rules for custom conversion      

1. When you share the form as a clickable link, define the rule as URL contains  < ThankYou Page URL  > of the form.
   

2. When you embed the form on webpages, define the rule as  URL  contains <Permalink URL>  of the form. 

After completing the pre-requisites,

1. Select  Add Google Analytics or Facebook Pixel tracking code  under Thank You page settings in Zoho Forms.

2. In the Tracking Settings popup, enter the Pixel ID (Eg.: 1234567890).

Once this setup is saved, you can track successful form submissions as events in Facebook Pixel. 

Thank You Page URL of a form

1. To get the ThankYou page URL of a form, make a test submission by accessing the form's Permalink URL.
   
2. Once you make a test submission, you will be redirected to the Thank You Page. The ThankYou page URL will be in the below format: 
   

3. From this URL, copy https://forms.zohopublic.com/<your  portal>/form/<form name>/thankyou/  and paste in the Rules section in Facebook Pixel or in Destination under Goal details in Google Analytics while creating a custom conversion.

Redirect to another form                    

1. In your form builder, navigate to Settings > General > Thank You Page & Redirection.

2. Select Redirect To and choose the Another Form option.
   
   
   
   

3. Search for the form you want to redirect your respondents to in the Form Name.

4. Choose where the new form should open from the following options:
   

   • Same Window: To load the new form in the same window or in the same frame where your current form is embedded, select this option.
     

   • New Window: To open the form in a new tab, select this option. This might not work as intended if your respondents have a popup blocker enabled on their web browser.
     

   • Parent Window: If you want the parent window where your form is embedded to redirect to the new form's URL on submitting the form entry, select this option.
     
     

     
     
     

5. To prefill the redirected form with responses from the current form and make the form filling experience simpler for your respondents, select the Prefill values in redirected form option.
   

6. Click Save.
   

When you need your respondents to fill out another form as the next step after submitting your form and both the forms contain generic repetitive fields such as Name, Email, Phone, etc., your respondents might find it tedious to enter the same data again in the second form. To make the form filling process easier for your respondents, you can pass the form responses from the current form to the redirected form and prefill the form with those values.
For example, if you are planning an event, after invitees submit an RSVP form, you can redirect them to a Guest List form where their name and email address are pre-filled.

To prefill the redirected form,

1. In your form builder, configure Field Alias for the fields in the form that you wish your respondents to be redirected to.
   

2. Navigate to Settings > General > Thank You Page & Redirection.

3. Select Redirect To and choose the Another Form option.
   

4. Select Prefill values in redirected form.
   

5. In the pop-up, map the Parameter Name (denoted by the configured field alias) that you wish to prefill in the redirected form to the Parameter Value as shown.
   
   
   
   

6. To redirect a translated form to another form in the same language, map the zf_lang parameter name to the Submitted Language as shown.
   
   
   

If you wish to redirect your respondents to your website after they submit the form, you can also choose to pass the form responses submitted by your respondents to the website. These passed values can be used to personalize messages for the respondents on your website.
To do so,

Once mapped, the mapping summary will be as shown:website URL?Prefill Key=${zf:Form Field}.
When redirected the prefill key (parameter name entered while mapping) and the mapped form field value will be appended to the website URL.
If you wish to edit the mapping, click  icon. To delete all the field mappings, click the icon.

For example, say you have an inquiry form on your website, and you wish to know which product has been enquired about the most. When the respondents submit the form, you can pass the product name from the inquiry form to the website by mapping the appropriate field.

Tracking goal conversions from a redirected website