Zoho PageSense Integration | Zoho Forms - User Guide

Zoho PageSense Integration

Getting your audience to fill out and submit forms can be tricky. Have you ever wondered why no one's filling your forms, or why the volume of leads generated was lower than your expectations? These pain points can be influenced by various factors, such as difficulty in completing your form, the nature of questions asked, your form's design, or even its length. Using a powerful form analytics tool, you can gather insights about the issues your audience is facing when filling out a form.

What's Zoho PageSense?
It's a website optimization tool used to track and analyze website visitor behavior. You can use the gathered insights via Zoho PageSense to optimize your website content and achieve higher conversion rates than ever before. 
Zoho Forms-Zoho PageSense integration helps you to get analytical insights on how your form respondents interact with the various fields in your form.
Using this integration, you can create and launch form analytics in Zoho PageSense to analyze how your respondents engage with your form, whether they submit the form entry successfully or where they drop out while filling out your forms. These insights can be used to build better and more interactive forms thereby improving the submission rate.

Integration Setup

  1. In your Zoho PageSense account, create a neproject in the respective portal under which your experiment is to be created via integration.
  2. After building your form in Zoho Forms, navigate to Integrations tab and click Zoho PageSense.
  3. Click Integrate. 
  4. Select your Portal Name and the Project Name where you want to create an experiment under Form Analytics in Zoho PageSense.
  5. Enter an Experiment Name of your choice. This experiment will be created under Form Analytics.
  6. Under Choose Fields, pick the fields that you want to track. Only the supported fields for this integration will be listed. 

    Zoho PageSense Integration setup
  7. Click Integrate to save your settings.
  8. To add more fields for tracking analytics, click +Add Fields.

    Add More Fields
  9. You can view the interaction metrics on different form fields such as hesitation time, abandonment rate, and submission time, under the Reports tab of your experiment in Zoho PageSense. 

Form metrics 

Once you integrate your form with Zoho PageSense, you'll be able to view the following metrics in Zoho PageSense's FORM METRICS tab:  
  1. The number of unique website visitors, and the total visits made by them
  1. The average time spent by your audience to submit a form
  1. The number of visitors who have interacted with at least one field of your form
  1. The number of visitors that have successfully submitted the form
  1. The number of visitors that didn't submit the form
Analyzing these metrics will give you an overall picture about how effectively your form does the job of converting visitors into leads. 

Field metrics 

The data listed under Zoho PageSense's FIELD METRICS tab will give you an idea about how users have interacted with each and every individual field in your form.

The following metrics will be listed against all the fields you've chosen to be tracked by PageSense:
  1. The number of visitors who have clicked on the field
  1. The number of visitors who have entered information in the field
  1. The number of visitors who have interacted with the field, navigated to a different section of your website, and then clicked back again on the field
  1. The number of visitors who entered information in the field, partly or completely deleted it, and then re-entered information in the field
  1. The number of visitors who have stopped filling the form after interacting with the field
  1. Once integrated, the fields selected for tracking cannot be deselected.
  2. This integration will only help measure the visitor engagement on the integrated form using the PageSense Form Analytics experiment.

Supported Fields

The following Zoho Forms fields can be tracked using this integration:

  • Single line
  • Multi line
  • Number
  • Decimal
  • Phone
  • Email
  • Date
  • Date Time
  • Website
  • Currency
  • File upload
  • Image upload
  • Address
  • Name
  • Dropdown
  • Time
  • Decision box
  • Multiple choice
  • Terms conditions
  • Radio
  • Checkbox
  • Formula

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