Choosing the right colors and background for your form
Now that you've created a form that works flawlessly, it's essential that it converts once it's published and how your form looks makes that first impression on your customers. You don't have to be a professional designer to create an eye - catching form, and this article will help you in the process of choosing the right color schemes and backgrounds to give your forms a professional look.
Things to remember before we begin
- Do not clutter your form with too many colors that will distract users from your form content.
- Color can elicit emotions, calm the mind, raise the alarm, and even aggravate us! The colors you choose can influence your customers' moods and thus your conversions.
- It may appear simple, but color psychology plays an important role in how your customers navigate through your form, giving them a sense of familiarity.
- Be aware that colors have different meanings in different countries and regions.
- Never use background and text colors that make it difficult for users to read. Make sure the background and form text have a good color contrast.
Background colors offered in Zoho Forms
If you are customizing a Standard form, under the Themes tab > Form Customization > Wallpaper > Background, you will have the following Color options:
No fill: Selecting this option will leave your form background transparent.
Default Color: The default color for the background if you choose this option will be black.
Preset Colors: This provides you with a basic color palatte.
Standard Colors: This is a set of 10 colors including the primary and the secondary colors.
More Colors: This will include a color scale that will allow you to achieve the desired shade of color.
If you are planning to embed the form on your website, choose colors for your form that will blend with your website's theme.
Use colors to highlight the important information in your form and the Submit button.
For example:
Red creates a sense of urgency.
Orange grabs the attention of customers to hit that Buy Now button.
Yellow brings in happiness and cheer.
Pink can be a good choice when your target audience are women and girls since it creates feminine energy.
Blue has a calming effect.
Making thoughtful color choices is the first step to increasing conversions.
If you choose to have a background image for your form, keep the following in mind:
- Choose an image that fits the context of your form. For example, if you are selling jewellery, use the pictures of your exquisite collection.
- Make sure there is enough contrast between the background image and any text in your form.
- With a great background image on your forms, you can exemplify your company, and it's essence.
- Say no to low quality images for background.
- Preview how the your form with the image looks on different devices - desktop, tablet, mobile.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Viewing Form Entries
Once you have successfully created and shared a form, the form responses will be listed under All Entries. Here, you can view all entries as a summary, and group them based on certain criteria. You can also change the view, edit the entries, assign ...Importance of font in a form
Overview A nice-looking form does not require you to be a skilled designer. Zoho Forms offers you with numerous ways to create visually appealing forms, including ready-to-use templates and pre-built themes that let you customize your forms to your ...Choosing the right prefill type
Zoho Forms offers multiple options to prefill fields in your forms, ensuring a seamless experience for users by auto-populating known data. The two primary prefill types are: Field Alias - Prefill URL Dynamic Prefill - Webhook They both serve ...Form Rules
With the Form Rules, you can choose to trigger different actions upon form submission if the defined conditions are satisfied. You can automatically trigger emails, assign tasks, decide on the Thank You page to be displayed or redirect the ...How to choose the right form builder?
Choosing the right form builder can make a significant difference in the success of your online forms. Here are some key factors to consider when choosing a form builder: Ease of use Look for a form builder that is easy to use and requires minimal ...
New to Zoho LandingPage?
Zoho LandingPage Resources