Tracking using Google Analytics
Universal Analytics
Set up a Destination goal in Google Analytics.
Under Goal details, choose Begins with and enter the Thank You Page URL of your form.
You can also enter a value and a path if you wish to assign a monetary value and track your website traffic path.
Click Save.
After completing the above pre-requisites in Google Analytics,
Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.
In the Tracking Settings popup, enter the Google Analytics ID (Eg.: UA-000000-2) in the Tracking ID field.
Google Analytics 4
Click Events under All events in the left menu and click Create Event.
Click Create and enter a valid Event Name. Copy this Event Name to your clipboard to create a conversion event.
Under Matching conditions, define the parameters as
event_name equals page_view
page_location contains <ThankYou Page URL>
Under Parameter configuration, configure the UTM parameters and map them to the parameters defined by you in Zoho Forms.
Save the Event.
Click Conversions under All events in the left menu. Click New conversion event and in the event name, paste the Event Name you created under All Events.
Go to your Admin page in Google Analytics, click Data Streams in the Property column and copy the "G-" Measurement ID for web data stream.
After completing the above pre-requisites in Google Analytics,
- Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.
- In the Tracking Settings popup, paste the copied ID under Tracking ID/Measurement ID.
Using tracking parameters in Goal Conversion
In your form builder, go to Track Entries under the Share tab.
Enable tracking and copy the Advanced Tracking Code.
Paste the code on all the pages of your website.
In the Tracking Settings popup (Thank You Page configuration), click +Tracking Parameters, enter your Parameter Name, and map it with the tracking parameters defined in Zoho Forms.
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