Google Analytics Tracking | Zoho Forms

Tracking using Google Analytics

If you are using Google Analytics to track your campaign goals, you can track each completed form submission as a goal by configuring Destination Goals.

Universal Analytics  

If you are using the Universal Analytics property in Google Analytics, follow the steps below to set up a Destination goal.
  1. Set up a Destination goal in Google Analytics.

  2. Under Goal details, choose Begins with and enter the Thank You Page URL of your form.

  3. You can also enter a value and a path if you wish to assign a monetary value and track your website traffic path.

  4. Click Save.

    Set up Destination goal

After completing the above pre-requisites in Google Analytics, 

  1. Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.

  2. In the Tracking Settings popup, enter the Google Analytics ID (Eg.: UA-000000-2) in the Tracking ID field.

Google Analytics 4

If you are using the Google Analytics 4 property in Google Analytics, follow the steps below to create a conversion.
  1. Click Events under All events in the left menu and click Create Event.

  2. Click Create and enter a valid Event Name. Copy this Event Name to your clipboard to create a conversion event.

  3. Under Matching conditions, define the parameters as

  1. Under Parameter configuration, configure the UTM parameters and map them to the parameters defined by you in Zoho Forms.

  2. Save the Event.

    Create a conversion event

  3. Click Conversions under All events in the left menu. Click New conversion event and in the event name, paste the Event Name you created under All Events

    New conversion event

  4. Go to your Admin page in Google Analytics, click Data Streams in the Property column and copy the "G-" Measurement ID for web data stream.

After completing the above pre-requisites in Google Analytics,

  1. Select Add Google Analytics or Facebook Pixel tracking code under Thank You page settings in Zoho Forms.
  2. In the Tracking Settings popup, paste the copied ID under Tracking ID/Measurement ID
Once this setup is saved, you can track goals and additional information like campaign source and medium in Google Analytics.

Tracking Settings

Using tracking parameters in Goal Conversion  

By default, the source/medium will be captured from the Thank You Page URL(Eg.: You can also include custom UTM parameters to identify the source and medium from which the form entries came in. 
To use tracking parameters,
  1. In your form builder, go to Track Entries under the Share tab.

  2. Enable tracking and copy the Advanced Tracking Code.

  3. Paste the code on all the pages of your website.

  4. In the Tracking Settings popup (Thank You Page configuration), click +Tracking Parameters, enter your Parameter Name, and map it with the tracking parameters defined in Zoho Forms.

    Tracking Settings

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