Use the Advanced UTM Tracking code provided in Zoho Forms to track the source along with the form submission. Refer to
help for more details.
Case 1 : If you are redirecting your form to the default Thank You page,
- In your form builder, navigate to Settings > General > Thank You page & Redirection.
- Select Add Google Analytics.
- Click +Tracking Parameters as shown to map the UTM parameters.

Case 2 : If you are redirecting your form to a custom Thank You page,
- In your form builder, navigate to Settings > General > Thank You page & Redirection > Redirect To.
- Select the Prefill field values in website URL option and map form fields in URL parameters as shown.
