Tracking Form Entries | UTM Tracking - Zoho Forms

UTM Tracking


Tracking helps you identify the leads that came through a campaign. In Zoho Forms, you can track entries that came from a particular source or a Google Ads campaign with the help of UTM and GCLID parameters. You can also track form entries intelligently with the help of auto-tracking. 

Tracking parameters

To define UTM parameters for your campaign,
  1. In your form builder, go to the Share tab.
  2. Click Track Entries in the left menu and click Start Tracking .
  3. When you enable tracking, the default UTM parameters  utm_source, utm_medium, utm_channel, utm_name, and utm_term  will be used for tracking. 
  4. You can define custom UTM parameters as well to track your campaigns. If you are looking to track traffic from   Google Ads , add  gclid  as a custom parameter.
  5. Click  Proceed  to save your settings.

    UTM Tracking

Tracking leads on different medium

Once you enable tracking, you can choose the tracking method to track your leads depending on how you share your form. There are two options available in Zoho Forms to track your leads:
  1. Website Tracking - T o track the information from a form embedded on a website. You can choose from the two options provided under Website Tracking ( Basic Tracking and Advanced Tracking ) t o track website visitors. Copy the code provided and paste in the footer of your webpages.
  1. URL Tracking - To track the information from a form shared as a link.
To stop tracking form entries, you can click  Remove Tracking  under  Track Entries . Once disabled, your form entries will not be tracked despite the tracking code present on your website. 

Compliance and Privacy

Please ensure that you comply with the data privacy laws applicable to you while enabling this tracking by providing privacy notice and obtaining consent from your visitors/users.

The tracked data stored in the Zoho Forms database will not be encrypted, so please refrain from collecting personal information using the tracking parameters.

Refer to the FAQs on UTM Tracking.

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