Google Tag Manager Configuration with Google Ads
How this works?
A conversion is a user action that you consider valuable, such as the form submission. When a prospect clicks on a Google Ad and is redirected to your website, where the user fills out and submits your form, it is typically treated as a conversion for that Ad, which you can track with GTM. This will help you measure how your Google Ads are performing in terms of driving conversions through your form.
Firstly, set up a Google Ads account if you haven't created one at ads.google.com.
Installing Google Tag Manager in your form
To install Google Tag Manager in your form,
- In your Google Tag Manager account, go to Workspace and copy the container ID(GTM-XXXXXX) on the top of the window.
- In your form builder, navigate to the Share tab > Track Entries.
- Click Google Tag Manager and click Configure.
- Paste the Container ID.
- Enter an alternate name for your form in Form Alias to identify it in Google Tag Manager.
- Under Configure Events, select the form events from the following for which you want to push the event details to Google Tag Manager. Since, we want to track a conversion from Google Ad when a form is submitted, select the Submit Form event.
Click Save.
Learn more about the considerations before you install Google Tag Manager.
Configuring Google Tag Manager
To track the submit event in Zoho Forms events in Google Analytics using Google Tag Manager, follow the steps below:
Configuring Custom Event Trigger
To configure a custom event trigger for the above events,
- In Google Tag Manager, click Triggers from the left menu and click New.
- Enter a name for the event (For example: Submit Form Trigger).
- Click Trigger Configuration and choose the Custom Event trigger type.
- Enter the Event Name as zf_submitform. To track all the supported custom events in Zoho Forms, you can enter zf_* and select Use regex matching to allow the field to handle regular expressions.
- Click Save.
Creating a Conversion Linker Tag
The Conversion Linker tag is a tool that allows Google Ads to accurately track conversions and attribute them to the appropriate Ad and campaign even if the user navigates between multiple domains during their conversion journey by placing a cookie on the user's browser that is used to track their activity on your website.
- In your Google Tag Manager container, click Tags from the left menu and click New.
- Enter a suitable name for the tag (For example: Conversion Linker).
- Click Tag Configuration and select the Tag Type to be Conversion Linker.
- Under Triggering, select All Pages and click Save.
Note: If you do not want the Conversion Linker tag from being triggered on all the websites where the GTM container is deployed, create a trigger for a specific form. This can be useful if you only want to track conversions on certain pages or if you have multiple forms on a page and only want to track conversions from a specific form.
Creating a Google Ads Conversion Tracking Tag
- In your Google Tag Manager container, click Tags from the left menu and click New.
- Enter a suitable name for the tag.
- Click Tag Configuration and select the Tag Type to be Google Ads Conversion Tracking.
- Enter the Conversion ID and Conversion Label provided by Google Ads.
You will find them in your Google Ads account as shown below.
- Under Triggering, select the Submit Form custom event trigger that you have created earlier.
- Click Save.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Google Tag Manager Configuration with Google Analytics 4 Property
Installing Google Tag Manager in your form To install Google Tag Manager in your form, In your Google Tag Manager account, go to Workspace and copy the container ID(GTM-XXXXXX) on the top of the window. In your form builder, navigate to the Share tab ...Google Tag Manager setup : Overview
If you are looking to understand how respondents interact with your form, Google Tag Manager (GTM) can help you add and manage analytics and measurement tags on your form to track events in Google Analytics when respondents view your form, click the ...Steps to debug your Google Tag Manager Configuration
Before you debug If you have embedded your form on a website, make sure that the form is embedded as an iframe and not using the downloaded HTML/CSS of the form. Make sure that you have configured Google Tag Manager only with a Google Analytics 4 ...Google Tag Manager Configuration
Watch a quick video to see how you could configure Google Tag Manager to track your form events. The below video is an example configuration with a Universal Analytics property. Help Guide: Configure Google Tag Manager Frequently Asked QuestionsTracking using Google Analytics
If you are using Google Analytics to track your campaign goals, you can track each completed form submission as a goal by configuring Destination Goals. Universal Analytics If you are using the Universal Analytics property in Google Analytics, follow ...
New to Zoho LandingPage?
Zoho LandingPage Resources