Pre-requisites

To install Google Tag Manager in your form,

1. In your Google Tag Manager account, go to Workspace and copy the container ID (GTM-XXXXXX) on the top of the window.
   
2. In your form builder, navigate to the  Share tab >  Track Entries.
   
3. Click Google Tag Manager and click Configure.
   
   
   
   
   
4. Paste the Container ID.
   
5. Enter an alternate name for your form in Form Alias to identify it in Google Tag Manager.
   
6. Under Configure Events, select the form events from the following for which you want to push the event details to Google Tag Manager:
   
   • Form View : You can push an event when a respondent views your form.
     
   • Page View : If you have a multiple-page form, you can push an event when a respondent visits the selected pages. Enter an alias name for the selected pages to identify them in Google Tag Manager.
     
   • Onclick Fields : You can push an event when a respondent clicks the selected fields in your form. Enter an alias name for the selected fields to identify them in Google Tag Manager.
     
   • Review Form : You can push an event when a respondent reviews the form.
     
   • Save Form : You can push an event when a respondent saves your form.
     
   • Submit Form : You can push an event when a respondent submits your form.
     
   
7. You can view the list of variables that will be pushed with each event by clicking Variables.
   

8. Click Save. 
   
            
   

   Note : Google Tag Manager is not supported if the form is embedded on your website using the HTML/CSS embed option. 
                     

Configuring Google Tag Manager

Google Tag Manager requires 3 main components to capture events:

• Triggers 
  Triggers instruct the Google Tag Manager on when to fire a tag based on the events detected in your form such as field clicks or form submissions. When an event matching the trigger definition is detected, the tag associated with that trigger will fire. You must configure Custom Event Triggers in Google Tag Manager to fire the tags associated with them.
• Variables 
  

  Variables are used to capture additional details related to an event. You can use variables in trigger conditions or to pass the information to the tags. 
• Tags 
  Tags are code snippets or tracking pixels that collect and send data from your form to Google Analytics. Any tag that you create in Google Tag Manager gets fired in response to the event trigger associated with it. 
  

The following tables list the supported Tags and Variables: