Heat Map

Heat Map

A Heat Map helps you visualize how visitors interact with your bio page. It uses a color range to show how much attention and engagement different areas receive. Instead of looking at numbers or reports, a heat map lets you quickly see where users are clicking your page.

Feature Availability

Users on the Basic Plan can view the heat map of their bio page.

How it works

A heat map tracks how visitors interact with your page. This data is then displayed using a color-coded system:
  1. Warmer colors (like red and orange) show areas with high engagement
  2. Cooler colors (like blue) show areas with low engagement
By looking at these patterns, you can easily understand what your visitors are most interested in and which parts of your page are being ignored.

Uses of Heat Map

  1. Understand visitor behavior: See how users interact with your page, including which button they click the most.
  2. Identify what’s working and what’s not: Find out which buttons or elements are getting attention and which ones are being ignored.
  3. Know your audience’s interests: Understand what your visitors are most interested in based on their activity on the page.
  4. Spot high-engagement areas easily: Quickly identify hotspots on your page using color indicators, making it easier to analyze performance of your bio page.

How to Analyze Heat Map in Linkthread

In the Heat Map tab, you will see three key columns that help you understand user interaction:
  1. Elements: The buttons or components on your bio page
  2. Clicks: The number of times each element has been clicked
  3. Contribution: The percentage of total clicks each element contributes
When you hover over any element, you can see its exact position on your bio page along with a color indicator showing its engagement level.

For example:
  1. If your Facebook button gets 5 clicks out of 100 total clicks, its contribution will be 5%, and it may appear in cooler colors like blue, indicating lower engagement.
  2. If your Instagram button gets 80 clicks out of 100, its contribution will be 80%, and it will appear in warmer colors like red or orange, indicating higher engagement.

How to View Heat Map

  1. Go to the Analytics tab from the left panel.
  2. Click Heat Map.
You can also change the time period of the data you are viewing. Click the calendar icon in the top-right corner and select your preferred date range.

Notes
Note: 
  1. Basic plan users can view heatmap data from the time the bio page was created.