UTM Tracking

UTM Tracking

What is UTM Tracking?

UTM tracking (Urchin Tracking Module) is a simple way to track where your website visitors are coming from using special snippet code or tags added to your URL.

These tags help you understand which source, campaign, or platform (like Instagram, Facebook, or email) is bringing people to your page.

How UTM Tracking Works

Let’s say you run a travel agency called Zylker Travels, and you've launched a marketing campaign across different platforms like social media ads, email campaigns, and Google Ads. Now, you want to know which platform is actually bringing visitors to your page and giving you better results. This is where UTM tracking helps.

By adding UTM parameters to your URL, each link becomes unique for a specific source. When someone clicks on that link, the information about where they came from (like Facebook, email, or Google) gets recorded and this will help you to understand which campaign is performing better.

Why Use UTM Tracking?

  1. Identify which platforms (Instagram, Facebook, email, etc.) are driving traffic to your bio page
  2. Measure the performance of different campaigns and links
  3. Understand where your audience is most active
  4. Focus on the channels that bring better engagement
  5. Allocate your marketing budget more effectively

Using UTM Tracking in Linkthread

In Linkthread, you can add UTM parameters to your links to track performance. Once enabled, these parameters are added to your URLs, helping you understand where your traffic is coming from and how your links are performing.

Linkthread provides four default UTM parameters:
  1. Source: Specific platform (e.g., Instagram, Facebook, Google)
  2. Medium: Channel type (e.g., social, email)
  3. Campaign: Campaign name (e.g., summer_sale)
  4. Content: Content variation (e.g., early bird offer)
You can edit these parameters at any time, and enable or disable them using the toggle option.

Adding Custom UTM Parameters

In addition to the default parameters, you can also create custom UTM parameters based on your tracking needs.
To set up a UTM parameter, you need:
  1. A Parameter (e.g, source, medium, campaign)
  2. A Value (e.g, sale, earlybird offer)
For example:
https://{your_links}/path?utm_source=Linkthread+meta&utm_medium=Linkthread+fb&utm_campaign=Linkthread+summer+sale&utm_content=Linkthread+early+bird+offer

Here, utm_fb is the parameter and the early+bird+offer is the value 
  1. utm_source is the parameter
  2. fb is the value
  3. utm_content is another parameter
  4. early+bird+offer is the value
Once added, you’ll also see a preview of your URL, so you know exactly how your final link will look.

How to Set Up UTM Tracking

  1. Go to the Settings tab from the left panel.
  2. Click UTM Tracking.
  3. To add a custom UTM parameter, click Add, then enter the Parameter and its Value.
  4. Click Save Changes
  5. To remove a custom parameter, click the Delete icon next to it.


Notes
Note:
  1. Default parameters can be toggled on or off. Custom parameters can be deleted, but they cannot be toggled.

How to Enable UTM Parameters in a Button

In Linkthread, you can enable UTM tracking for individual buttons on your bio page.
  1. Go to the Page Setup tab.
  2. Turn on the UTM Parameters toggle for the specific button.
  3. You can also customize UTM parameters for that button:
  4. Click the Edit option in the button settings.
  5. Update the UTM parameters as needed.


Notes
Note:
  1. These changes will apply only to that specific button and will not reflect in the main UTM Tracking settings.

  2. If you want the same UTM parameters to apply across all buttons or your entire bio page, you should configure them in the UTM Tracking section under Settings.