Pixel Tracking

A Pixel is a small piece of code that helps you track website visits and user activity on your link in bio page. It allows you to measure performance, build custom audiences, and optimize your ads. By adding this Pixel ID to Linkthread, you can track visitors and retarget them with ads on platforms like Facebook, LinkedIn, and Snapchat.

How Does It Work?

When you create a pixel (or dataset) on a social media platform, a Pixel ID is generated. Once this Pixel ID is added to your bio page:

Visitor activity on your page is tracked.
The social media channel records this data. These channels show the ads you run specifically to the users who visited your page.

For example, if you are a social media agency and your link in bio includes buttons for your services, social media best practices, and blogs, any visitor who clicks and visits your page can be tracked through the pixel. Later, when you run ads on Facebook, LinkedIn, or Snapchat, those visitors can be shown your ads who visited your website.

Note:

Learn more on how to create Pixel on Facebook
Learn more on how to create pixels in LinkedIn
Learn more on how to create pixels on Snapchat
For visitor activity to be captured and used for retargeting, the respective platform (Facebook, LinkedIn, or Snapchat) must be able to track the visit through its pixel. This allows the platform to record the activity and later show your ads to those users.

Why is Pixel Tracking Important?

To optimize ads: Pixel tracking helps you understand how your ads are performing, so you can adjust and improve them for better results.
To track performance: It gives you insights into visitor behavior, such as clicks and page visits, helping you measure what’s working and what’s not.
To target your niche audience: By tracking visitors, you can retarget people who have already shown interest in your page and reach more users who are likely to engage with or purchase your product or service.

How to Track Pixels in Linkthread

To track a pixel in Linkthread, you need the Pixel ID from the respective advertising platform (Facebook, LinkedIn, or Snapchat). You can obtain this Pixel ID directly from the ad platform where you created the pixel.

To add a Pixel ID

Go to the Settings tab.
Navigate to Pixel Tracking.
Click +Add New Pixel ID.
Choose the channel where you want to track the pixel (Facebook, LinkedIn, or Snapchat)
Paste the Pixel ID copied from the respective platform.
Click Add Pixel

Manage Pixel Tracking

You can edit or delete a Pixel ID from the same section. Use the toggle button to temporarily stop tracking without removing the Pixel ID.

Note:

Only one Pixel ID can be active per channel at a time.