Landing pages
A landing page is the page where potential customers will be taken to when they click on a link in an email, ad, social campaign, etc. Landing pages are generally standalone and are mainly used for marketing purposes to boost your lead generation. In Zoho Marketing Automation, you can create your own landing page by choosing from pre-designed templates and design based on your requirements.
Creating a landing page
- Click Lead Generation from the Navigation Toolbar to the left.
- Choose Landing Pages from the dropdown.
- Click Create a page from the screen that appears if you have not created any landing pages yet.
- If you have already created landing pages, click on Create a page button at top right.
- Enter a Name for the page and click Next.
- Choose a template for the page for the list of categories available.
- Customize the template based on your preference.
- Click Insert in the top-left. In the Elements section, you can find various elements that can be added to your landing page.
- From the list of elements available, you can drag and drop the desired element on to the pop-up preview and customize it to suit your needs. Each element will have further customization options present to the left as soon as you drag and drop them.
- Click Next at top right after you customize the page.
- You will be taken to the Configuration tab of the page where you can configure device responsive content.
- Click Configure SEO in the SEO section. Enter Page Title, Keywords, Meta description
- Choose robots.txt properties for the pages to crawl in SERPs. Click Save.
- In the Script section click Add Script and paste the copied script under Header or Footer according to your choice. Click Save.
- Navigate to Response Action tab and click Configure and then configure response actions and click Save.
- Navigate to Push to CRM tab and click Configure. Choose if you want to only update existing contacts or push new contacts as well as update existing ones to Zoho CRM.
- Choose the CRM Module to which the data is to be pushed. Click Save.
Publish landing page
- Click Publish Now at the top-right, after you are done making all customizations to your page.
- Free subdomain will be displayed. This cannot be edited.
- Edit the slug that follows the domain extension.
- Click Publish Now to make the page live.
- You can either publish using our free domain or opt for a custom domain.
- If you opt for custom domain, enter a name and click Verify & Add Domain.
- You will get a popup with steps to verify the custom domain, follow those steps.
- Choose the verified custom domain and publish the page.