GDPR (General Data Protection Regulation) is an effective legal regulation for all residents of the European Union since May 2018.

 

GDPR will affect every email marketer with contacts in the EU. This law addresses the exportation of individual and personal data for EU residents. According to the GDPR and EU privacy regulations, it is preferred that marketers send emails to double opt-in contacts and contacts who are interested in receiving marketing emails. Non-compliance with GDPR can lead to huge fines.

 

Zoho Marketing Automation recommends that our customers send permission-based marketing emails and newsletters to their subscribers. It is best to remove any old (unresponsive for up to three months) contacts from their mailing lists and send re-engagement emails.