Best Practices

Sending emails that don't reach your contacts has no positive impact on business returns. A delivered email can be opened, read, and clicked on. There are filters at various levels of your recipient system that judge your emails based on your email sending practices, domain authentication status, domain reputation, and email content.

To get your emails delivered and engage your recipients, you need good list hygienic and solid email sending practices. Follow these best practices to create a smart email marketing experience and enhance your email deliverability.

Do's and don'ts in email marketing

Permission-based email marketing

How to improve open and click rates?

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How does a public domain sender address affect your email deliverability?

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