What is Domain Authentication?
Email marketing is constantly subjected to spamming and spoofing affecting the business in the long term. We as marketers have often found our inboxes filled with spam messages. Most of those email senders seem familiar to us but are actually not who they say they are. Spammers make use of a legit sender's identity to flood us with unwanted sometimes inappropriate emails. Thus making us want to block all such emails from invading our inbox again. In the process, unintentionally blocking even genuine emails because of the similarity they share with spam emails.
Domain authentication is a method used by all email marketers to protect their mail boxes from such malicious attacks. They provide validation mechanisms that verify an email right from its point of origin. This mechanism improves the email sender's reputation and increases the trust we will have on their emails.
Why should I authenticate my email domain?
Let's take a look at the various reasons as to why you should authenticate your domain.
- Improves your email deliverability.
- Prevents misuse of your domain.
- Increases the chances of your email to land directly in the inbox.
- Makes you an authentic email sender improving your reputation in the market.
What if I don't authenticate my sender domain ?
If you send emails from an unauthenticated domain, mailbox providers display to your contacts that your emails are from an unauthorized source. This is to warn your contacts that the email could be spam. Most mailbox providers view unauthenticated sender domains as suspicious, and differentiate them from authenticated senders to help their users avoid getting spoofed.
Gmail differentiates an unverified sender in the sender address part of an email with a "via", as shown in the image below. Here, zcsend.net is the sending source (Zoho Marketing Automation) and zylker.com is the actual email sender domain. Gmail has warned its users to avoid engaging with this email.
Zoho Mail also shows the sender domain that the email has been sent via.
In addition, Zoho Mail displays the original sender details in Sent by section of an email.
Zoho Mail also warns its users to be cautious while taking any actions in the email.
Similarly, Outlook shows "on behalf of" in the sender address part of an email.
To avoid this, authenticate your sender domain with Zoho Marketing Automation through SPF and DKIM.
How to authenticate your domain with Zoho Marketing Automation?
Zoho Marketing Automation recommends authenticating your email domain before sending out newsletters to improve email deliverability.
Learn how to authenticate your domain in Zoho Marketing Automation.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Sender Policy Framework (SPF)
Spam is a major bottleneck issue that the email marketing industry faces on a daily basis. Fraudsters often try to forge the sender address of emails and try to perform malicious activities. The only way to protect your emails and improve ...Warming up a sender domain
We know that as marketers, you want to send large volumes of emails and achieve inbox placement. When mailbox providers receive emails, they consider the reputation of a sender domain to make inbox decisions. So, how is the reputation of a sender ...What to do if your domain authentication fails in Gmail
An authenticated domain shows mailbox providers that your emails are genuine and not spam. To protect its users from receiving spam, Gmail checks whether the email sender domain is properly authenticated or not. If the email sender domain is not ...Authenticate your domain
At Zoho Marketing Automation, we strongly urge you to authenticate your domain by implementing SPF and DKIM. SPF Sender Policy Framework is an authentication technique that helps receiving email servers identify legitimate email senders and prevent ...How to warm up your sender domain
An email delivery's performance comes with several factors, such as content quality, mailing list health, contact engagement, and, most importantly, sender domain/IP reputation. Mailbox providers such as Gmail, Yahoo!, and Outlook give significant ...
New to Zoho LandingPage?
Zoho LandingPage Resources