Maintain consistent conversation with multi-threading
To maintain a consistent conversation across many emails, multiple threads are used.
Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order". Sometimes even two or more threads are employed. For instance, "Fwd: Re: Fwd: Fitness equipment order."
Even before an email is delivered, the recipient's system checks chain conversations and identifies forged fwd:/re: emails. Any emails without the proper fwd/re footprints are quarantined, usually in the spam folder. If you add fwd/re tags in your email campaigns and your recipient finds out that there are no previous conversations, they may feel skeptical and mark it spam.
Email threads are maintained through the following technical information:
- Message ID - a code created to maintain the identity of the first email and it's sender.
- Reply to/References - two values that are maintained over the course of a thread.
This technical information is automatically generated when sending an email.
A system can easily recognize a chained email thread by observing the presence or absence of the In Reply To and References.
You may include "Re:" or "Fwd:" in the subject line or copy-paste breakpoints, style lines, and salutations in the content but the technical information cannot be forged.
Emails without proper In Reply To and References info with a subject line containing "re:" or "fwd:" will be quarantined or marked as spam. If the system recognizes enough fake multi-thread emails from the same source, the source domain's reputation will be degraded. In some cases, the domain may be blacklisted, unable to reach any customers via email.
First Message will have a Message ID
First message will not have In-Reply-To and Reference values
First message will not have In-Reply-To and Reference values
In-Reply-To and References will be found only in genuine reply or forward messages.
Solutions
- Avoid using fake multi-thread emails to improve deliverability.
- If you want your email recipients to recollect your previously sent campaigns, then you can include a reference to your previous newsletter in a box or within quotes as shown below:
Scenario 1:
When you send a campaign and want to ensure that your email recipients will remember your previous conversation/ campaign.
Scenario 2:
When sending an email to someone you met at a trade show or conference and want to make sure they remember your previous conversation.
Conclusion
An honest marketing strategy will get a better response than a fake one. You now know the consequences of using fake multithread emails. We recommend that you build your marketing strategy genuinely.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Eight frequent activities that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...How does a public domain sender address affects email deliverability
Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...Five things to remember while sending an email campaign
At Zoho Marketing Automation, we've built an efficient anti-spam system that validates every aspect of a campaign before sending it. This system won't send a campaign under the following circumstances: When there are issues with the email message ...Boost your email deliverability with the Google Postmaster tool
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
New to Zoho LandingPage?
Zoho LandingPage Resources