What are tags?

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Related Articles
Default fields and merge tags
Default fields are the predefined or default fields available in Zoho Marketing Automation to store contact data. There are multiple default fields with different field type to store a wide variety of data. You can use this data to personalize ...
I was able to create a Tag when in the trial version, but even though I have moved to the paid plan, I cannot create Tags anymore. Why is that?
This could be because you would have subscribed to the Standard plan of Zoho Marketing Automation. In this plan, you cannot create Tags. You should at least be in the Professional plan to use it. Please check our pricing page to learn more about the ...
Understanding Tags
Tags are labels that you add to a group of contacts so that you can sort, search, categorize, filter, and segment them efficiently. You can add tags to contacts based on demographics such as location, revenue, age or company size, scores etc. When ...
Contacts Dashboard
Contacts Dashboard provides you with a variety of reports and charts to view contact information associated with your account. You can see the contact growth over time, stats of contacts from various sources, tags assigned to your contacts, scores ...
Why am I not able to create a Tag?
The Tags feature is available from the Professional plan in Zoho Marketing Automation. If you are in the Standard plan, you would not be able to make use of it unless you upgrade at least to the Professional plan. Please check our pricing page to ...