What is the difference between delivery rate, open rate and click rate in an email campaign report?

What is the difference between delivery rate, open rate and click rate in an email campaign report?

Delivery rate: The percentage of emails delivered with respect to the number of emails sent.
Open rate: The percentage of emails that were opened by the contacts in comparison to the number of emails sent.
Click rate: Percentage of the contacts, who clicked on a call-to-action button, hyperlink or image in the emails you have sent.
Learn more about email reports in Zoho Marketing Automation

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION











                                        You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                            Manage your brands on social media

                                              Zoho Desk Resources

                                              • Desk Community Learning Series


                                              • Digest


                                              • Functions


                                              • Meetups


                                              • Kbase


                                              • Resources


                                              • Glossary


                                              • Desk Marketplace


                                              • MVP Corner


                                              • Word of the Day


                                                Zoho Marketing Automation

                                                  Zoho Sheet Resources

                                                   

                                                      Zoho Forms Resources


                                                        Secure your business
                                                        communication with Zoho Mail


                                                        Mail on the move with
                                                        Zoho Mail mobile application

                                                          Stay on top of your schedule
                                                          at all times


                                                          Carry your calendar with you
                                                          Anytime, anywhere




                                                                Zoho Sign Resources

                                                                  Sign, Paperless!

                                                                  Sign and send business documents on the go!

                                                                  Get Started Now




                                                                          Zoho TeamInbox Resources



                                                                                  Zoho DataPrep Resources



                                                                                    Zoho DataPrep Demo

                                                                                    Get a personalized demo or POC

                                                                                    REGISTER NOW


                                                                                      Design. Discuss. Deliver.

                                                                                      Create visually engaging stories with Zoho Show.

                                                                                      Get Started Now









                                                                                                          • Related Articles

                                                                                                          • Create an email campaign

                                                                                                            An email campaign is a marketing message that you send to multiple contacts simultaneously. With relevant content, it’s an effective way to reach out to your contacts at the right time. Zoho Marketing Automation lets you send different types of ...
                                                                                                          • How to Improve Open and Click Rates

                                                                                                            Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...
                                                                                                          • Do's and don'ts for email campaigns

                                                                                                            Email marketing is second only to search marketing as the most effective online marketing tactic. Email marketing success depends on positive engagement like opens and clicks. We have given few simple yet effective do's and dont's to ensure delivery, ...
                                                                                                          • What to do if your email campaign fails to perform well

                                                                                                            Sometimes marketers put painstaking effort into conceptualizing an email campaign only to just move on to the next campaign after it is sent. However, does a marketer's role end right after sending the email campaign? The answer is an astounding ...
                                                                                                          • Track opens and clicks to optimise your email campaign

                                                                                                            Open and click rates can help marketers determine whether their approach is working as intended. The higher the open and click rates are, the more people your business is reaching. Open rate: This is the percentage of delivered email messages that ...
                                                                                                            Wherever you are is as good as
                                                                                                            your workplace

                                                                                                              Resources

                                                                                                              Videos

                                                                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                              eBooks

                                                                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                              Webinars

                                                                                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                              CRM Tips

                                                                                                              Make the most of Zoho CRM with these useful tips.



                                                                                                                Zoho Show Resources