What is the difference between delivery rate, open rate and click rate in an email campaign report?

Delivery rate: The percentage of emails delivered with respect to the number of emails sent.

Open rate: The percentage of emails that were opened by the contacts in comparison to the number of emails sent.

Click rate: Percentage of the contacts, who clicked on a call-to-action button, hyperlink or image in the emails you have sent.

Learn more about email reports in Zoho Marketing Automation

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