How is visitor data tracked and user behavior understood in website analytics?

How is visitor data tracked and user behavior understood in website analytics?

Zoho MA uses different types of cookies to identify and analyze your visitors' data when they land on your website. A cookie value is assigned and placed on your visitor's browser to store information, such as the device used or browser OS, while they access your website pages. This data is further used to identify if a website visitor is a new or returning user, device wise sessions, traffic source, stats by day parts, and location stats.