Subscription Type field 

1. Marketing: These contacts are ready to receive email campaigns and they have shown their interest in receiving email campaigns or expressed explicit consent to receive campaigns.
   
2. Non-marketing: These contacts have not subscribed to receive email campaigns.
   
3. Unsubscribed: These contacts are no longer interested in receiving email campaigns. You can also manually add contacts to the Unsubscribed subscription type. You can retrieve/reactivate these contacts if required.
   

Query	Marketing	Non-marketing	Unsubscribed
Can we send marketing emails, SMS messages, or both?	Yes	No	No
Will these contacts be accounted for in my subscription plan?	Yes	No	No ​

Note: You can only retrieve unsubscribed contacts added by you. You cannot retrieve contacts who have unsubscribed on their own unless they resubscribe.

How to set the subscription type of a contact?

1. Set the subscription type using the Subscription type field while importing contacts from a file.
   
2. Set the subscription type using the Subscription type field while adding one or more contacts manually.
   
     

Note: Subscription type of the contacts can be updated after importing them into Zoho Marketing Automation. 

To update the subscription type for existing contacts:

1. From the Navigation Toolbar, select View Contacts under Contacts.
   
2. Click the Change Subscription Type icon.
   
   
   
   
3. Update the Subscription Type and click Proceed. Learn more about the limit in changing the subscription type of contacts.    
   

How can I view the list of non-marketing contacts?