Score contacts by email campaign activities
|
Unique Open |
Opens the campaign just once |
|
Multiple Open |
Opens the campaign three times or more |
|
Unique Click |
Clicks the link inside a campaign once |
|
Multiple Click |
Clicks the link inside a campaign three times or more |
|
Unique Reply |
Replies to your email campaign |
|
Multiple Reply |
Replies to your email campaigns three times or more |
|
Positive Reply |
Sent a positive or productive reply to your email campaigns |
|
Opt-in |
Subscribes to your website |
|
Tell-a-friend |
Refers a friend to your website |
|
Unsubscribe |
Unsubscribes from your campaigns or newsletters |
|
Negative Reply |
Sent a negative or unfavorable reply to your email campaigns |
To set email campaign-based scoring
-
Under Contacts menu in the Navigation Toolbar to the left, select Lead Qualification.
-
Scroll down the Lead Generation module till you see the Email Campaign Based Scoring section.
-
You can enable or disable the toggles for each type of activity available.
-
Under Contacts menu in the Navigation Toolbar to the left, select Lead Qualification.
-
Scroll down the Lead Generation module till you see the Email Campaign Based Scoring section.
-
Toggle the switch at the top of the Email Campaign Based Scoring section to Disable/Enable scoring.
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You can also enable or disable an individual activity's scoring by toggling the switch near each identifier.
-
Under Contacts menu in the Navigation Toolbar to the left, select Lead Qualification.
- Scroll down the Lead Generation module till you see the Email Campaign Based Scoring section.
-
Click the dotted menu for the specific activity you want to edit.
-
Select Edit.
-
Edit the data, then click Save.
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