Product Recommendation

The Zoho Marketing Automation's Product Recommendation tool allows you to recommend products via email in order to engage customers and generate repeat purchases. Using customized recommendation algorithms, track customer activity on your online store and promote products that customers maybe interested in. Product Recommendations can be used to sell to customers one-on-one, offering a personalised purchasing experience tailored to each customer's individual interests.

How does product recommendation work?

Once you connect your online store to Zoho Marketing Automation, all of your products and your customers' purchase history will be imported. The product recommendation engine analyzes customer data and employs various algorithms to recommend appropriate products to customers based on their purchase history. The product recommendation engine allows you to narrow the selection from all of the products in your store, and only recommend products that are relevant to each customer.

NOTE: To generate personalized recommendations, we require your store to have at least 10 products, 50 orders, and 100 customers.

Recommendation Types

Zoho Marketing Automation promotes relevant products to customers employing five different product recommendation algorithms. We do not recommend deleted products or products that a customer has previously purchased. The following are the recommendation types found in Zoho

Marketing Automation :

Most popular recommends products that are trending right now and are the current leading sellers. This is a frequently used recommendation type across all online merchants. Presenting the products that the majority of your customers buy is more likely to persuade visitors and customers to make a purchase.
Recently added recommends products that were newly added to the store.
Similar products recommends products that are similar to the ones that customers are currently looking at. This is an upselling technique that you can use to persuade your customers to make more relevant purchases on a regular basis. For example, If a customer purchases a polo t-shirt from one brand, we will promote polo t-shirts from other brands in your store.
Who bought this also bought recommends products based on the customers' previous or current purchases. With such a tailored approach, the customer may purchase more items and the product's value may increase. For example, if two customers A and B have similar purchase histories, this recommendation type will promote products purchased by customer A if customer B has expressed interest in a similar product.
Bought together recommends products that customers frequently purchase together. For example, if a customer purchases a phone from your store, this recommendation type will promote screen guards or back covers for that particular model because other customers have bought those items together. Because these recommendations are based on the purchases of other customers, they will become more reliable and trustworthy over time.

How to add the product recommendation tool to your online store?

You can insert the product recommendation tool in an email campaign while sending promotional emails to customers from your online stores. The product recommendation component can be found in your email template editor. Drag and drop the component onto your content, then select the type of recommendation you need to promote products in your store.

To insert the product recommendation component:

From the Navigation toolbar, select Marketing Campaigns and click Email. Click Create in the top-right corner of the page.
Enter a campaign name, select a topic and click Next.
Select the E-commerce campaign type, click Save and Proceed and then click Next.
Add recipient details, give a subject line and add the sender details.
Click Add Content under the Content section.
Select a template for the campaign from your gallery or from your sent campaigns. You can even build your own template. Hover over the template of your choice and click Use Template.
Click the Product Recommendation element and drag and drop the product recommendation component onto a suitable place of the content.
Select a product recommendation type to promote your products and click Save.
Adjust the element properties if needed on the left section as shown below and click Done. Then click Save and Proceed on the top-right corner.
Click Review and Launch. Choose when to send your campaign and click Send for Review.
Once your campaign is reviewed it will be sent to your contacts at the chosen time.