Using merge tags in an email subject line

1. On the email configuration page, click Add Subject.
   
   
2. Click Personalize and choose the required merge tag from the dropdown. Merge tags are smart tags that pull recipient-specific data directly from your mailing list into your subject line. You can add your recipients’ name, job title, or other details by using merge tags in your subject.
   
3. Add a preheader text, if needed, to give a brief preview of your email content.
   
   
4. Click Save.

Note:

1. If you use your customer's first name by inserting the $[FNAME|Subscriber] merge tag as, "Hey $[FNAME|Subscriber]$, here are your weekly updates," it would appear as "Hey Subscriber, here are your weekly updates" in the subject line.
   
2. It is recommended to use a standard subject rather than adding only merge tags in the subject line. For example, if you want to send an email to a recipient about an order delivery, then it should look like, "Hi $[FNAME]$, your shipment is delivered," rather than just saying "$[FNAME]$."

Using emojis in an email subject line

1. On the email configuration page, click Add Subject.
   
2. Click the emoji icon and select the emoji you want to use in your subject line.
   
3. Add the subject line.
   
4. Add a preheader text if needed to give a brief preview of your email content, and click Save.
   
   

Tips

1. Here are a few tips to make your email subject line interesting:
   
2. Avoid using an email address within the subject line.
   
3. Make your subject line crisp and to the point.
   
4. Set a default value in the merge tags. This will act as a replacement if your recipients' first names are not updated in the subscriber list.
   
5. You can also use the last name in subject merge tags.