Best practices for creating a 10 DLC campaign template

Best practices for creating a 10 DLC campaign template

The 10DLC registration involves three steps:
  1. Registration of the brand
  2. Registration of 10DLC campaign
  3. Associating the campaign with the long code
In this document we'll look at some of the tips and best practices you need to follow while progressing through the 10DLC registration process, especially during brand and campaign registration. Ensure that you go through each of these points thoroughly for a hassle-free experience with the 10DLC registration process. Please take the time to verify that you information has been entered correctly before finalizing your submission.

Note:
  1. If your brand or 10DLC campaign registration request is rejected, you'll have to register again and pay the registration fee of $4.5
  2. If you want to make changes to your brand or 10DLC campaign registration data after submission, either before they are verified or after being approved, you'll have to pay the registration fee again.
  3. The $4.5 registration fee you pay will directly go to The Campaign Registry (TCR), a third party company that supports the 10DLC messaging ecosystem. This amount will be deducted as SMS credits from your Zoho Marketing Automation account.

How much would it cost to register your brand and 10DLC campaign

The SMS credits deducted from your Zoho Campaigns account during the registration process is non-refundable. Zoho or the vendor has not set any profit margin for the registration amount, and will be directly credited to The Campaign Registry (TCR). Given below is how the SMS credits are calculated for the brand and 10DLC campaign registration processes:
$1 = 416 credits
For brand registration ($4.5)
4.5 x 416 = 1872 SMS credits
For campaign registration ($15)
15 x 416 = 6240 SMS credits
Learn more about the 10DLC pricing details

Registration of brand

  1. Your brand must have a legal company name (e.g.: Zylker Pvt Ltd) and a Brand name (e.g.: Zylker). You should fill both the fields even if your legal company name and brand name are the same.
  2. You need to fill the Vertical field with the industry that best matches your business.
  3. Include your Business Registration Number and Type (EIN for US-based companies, other business identifier for non-US companies). Ensure that you have a valid EIN number as it is mandatory for your 10DLC campaign to pass the verification. The EIN number should be the same as mentioned in your Internal Revenue Service (IRS) Certificate.
  4. The website URL you enter must be valid and should be directed to the website of the brand you are trying to register.
  5. You should rightly select the country that has issued your brand's EIN, and the country where your brand is registered.

Registration of 10DLC campaign template

Brand

  1. Ensure that your brand name matches the name given in the signup form.
  2. Try to use your brand name or brand domain in shortened links you add in the template and use cases.
  3. Highlight your brand in the signup forms, and make it look professional.

Signup Form

  1. Signup form links should be verified thoroughly. Here is an example of how your signup form should look:
    Signup form sample
  2. The brand logo must be present inside the signup form.
  3. The phone number field in the signup form must be mandatory, and must be validated during registration.
  4. The URL provided during registration should have a sign up form for registration.
  5. Record subscribers' consent by adding an exclusive checkbox. For example, if your brand name is Zylker, the consent message can be something similar to, "Yes, I would like to receive Promotional or Marketing related communications from Zylker by agreeing to the Terms and Privacy Policy."
  6. It is mandatory to link your Privacy Policy in the signup form.

Campaign Content

  1. Maintain consistency between sample messages and the actual messages you would be sending. If there will be embedded links or phone numbers in your messages, ensure they are in the template as well.
  2. Ensure the links you have in the use cases and templates are working.
  3. Make sure the context of your sample template and use cases are the same. If you've framed a template for a marketing message, then enter a transactional message as the use case, the request will not be approved.
  4. Do not include controversial or prohibited content in your template or sample messages. This is to ensure the messages are not rejected.
  5. Ensure that you've chosen the use case that best suits your campaign. If you send messages that do not comply with your registered use case, they may be subject to fines and throughput limitations.
  6. Include the opt-out option in at least one of your sample messages. This will be checked during the review process.

Contacts

  1. Keep records of your sources. 
    (i) It is important to ensure that all your contact sources are legitimate.
    (ii) You should also be able to explain the sources from where you've obtained your target audience.
    (iii) The process of how customers opt in to your campaign is called 'Message Flow'. If you want customers to opt in using a link in your SMS message, you need to clearly mention that they will be subscribing to your messages. Ensure that the length of the Message Flow description is between 40 and 2048 characters.
  2. The opt-in leads must be directly received by the brand. Sharing or selling of opt-in consent data with affiliates and third-parties is prohibited under 10DLC. For example, if you have registered under the brand name “Zylker”, your signup form link cannot have a third-party, "ABC", assigned to opt-in the leads.

Privacy

  1. The link to the Terms and Privacy Policy must be exclusively for your brand, and hyperlinked in the signup form and the present in the footer of your website.
  2. The Privacy Policy must include a clause stating that, "The privacy policy CANNOT permit for the sharing or selling of end user information to third parties and affiliates."

Notes
Note:
Content verification typically takes a week's time. If your 10 DLC campaign template is not verified for more than one week, please contact support@zohomarketingautomation.com.