Web pages
Zoho Marketing Automation allows you to track your web pages. You can measure key website metrics and analyze your visitors' online behavior. You can then use this information to alter your web page to get more conversions.
In this section, you can write your own customized code, exclude your IP addresses for tracking and create short links for tracking purposes.
To view the web marketing channel settings,
- Click the Settings icon in the top right corner of the page.
- Click Web under Marketing channels.
Note: You can edit or delete JS code, IP filters, page groups and smart links by clicking More icon beside the corresponding entity you've created. Tracking Code Snippet
You can track your webpages using our code snippets. Adding the snippet code to your website is a one-time process, and does not require modifications every time. To run a test and track visitor data on your website, the first thing that you need to do is install the code snippets to all of the required pages. There are two types of codes, synchronous and asynchronous.
- Synchronous code: The scripts are loaded and executed sequentially starting with the <head> tag on a website.
- Asynchronous code: The scripts are loaded and executed simultaneously alongside other functions on a website. It is better to avoid using an asynchronous code, because this type of script is executed simultaneously on a webpage, which means there is a possibility of page flickering from the original page to the variation page.
Choose which type of code you want to use, then install the snippet into the webpage's HTML code. Verify it here after adding the snippet. You can view the tracked metrics for your page in the Web Analytics module.
Javascript
This section lets you create customized Javascript code without having to change your native website's code. This JS code will execute as soon as the Marketing Automation script loads on your page. Using this option, you can execute more advanced JS conditions in the script that depends on reusable variables, targeting conditions, and API calls, with ease and efficiency.
You can add customized JS (Javascript) code for a function to be added in web pages containing the tracking script. This JS code will execute as soon as the tracking script loads on your page. Click Add Code to proceed.
IP filter
IP filtering is used to exclude certain IP addresses or IP ranges from showing up on your experiment results. Zoho Marketing Automation allows you to specify the list of IPs that you want to filter and stop collecting visitor information on your web pages.
This setting will mainly be useful when you want to exclude visitor traffic from your own company, as it helps to filter employees and visitor actions from being tracked in your reports.
This section also supports Regex expressions. If you're filtering just one IP address, you can enter it normally. However, if you need to enter multiple IPs, you can also use regular expressions (regEx) to filter a range of addresses.
You can add IP addresses that should be excluded from all the tracking activities. We will not track the web pages accessed through these IP addresses. This can be used to exclude clicks from your organization which is done for verification or testing purposes.
Format,
<name -for your identification> <condition - equals/range/regex> <IP address to be excluded>
Cross-domain tracking
Cross-domain tracking is the process of tracking a visitor's journey across different domains to achieve a desired goal or action. For example, your user visits your website's homepage of www.zylker.com, clicks the blog tab on the page and is redirected to blog.zylker.com . If you don't enable cross-domain tracking, the tracking script will consider a user to be two separate visitors accessing two different web pages. This leads to incorrect visitor tracking data, which may affect the business decisions you make.
If you enable cross-domain tracking, you will be able to view the actual path taken by the visitor across different domains and produce a cumulative report from all the domains they visit. In this case, the report will track visitors landing on your site and going to the blog section or any other section of your website or other microsites. This will help you determine the exact number of visitors for your website avoiding incorrect visitor tracking data or duplication.
To enable cross-domain tracking:
- Choose the project you want to enable or disable cross-domain tracking for on your website.
- Click the Snippet tab on the top bar and copy and paste your Project's code snippet code in the <head> tag of all the website domains where you want to run your experiment and track visitor information.
- Click Project Settings in the top-right corner, select the Cross-Domain Tracking tab, and click the Allow Cross-Domain Tracking toggle button.
Once it's enabled, your experiments will capture your visitors' data continuously across all the domains or subdomains on your original site.
By default, Zoho Marketing Automation will have this option turned off for your projects.
Zoho Marketing Automation uses first-party cookies (for the same domain) and third-party cookies (for cross domains) to identify and track every individual user coming to your website.
Without a cookie to associate with the visitor, Zoho Marketing Automation has no way of knowing that the visitor to the new domain is the same as the visitor from the previous domain. Tracking visitors across different domains will not work if your visitors have blocked third-party cookies in their web browser, even if you enabled the cross-domain tracking setup in Marketing Automation.
Page groups
Sometimes you may want to focus towards a particular set of webpages related to certain topics or products in your business website. However, defining this whole set of webpages to run your ad campaigns or each web page each time can be time-consuming and lead to errors. Zoho Marketing Automation can help you with this.
Using Zoho Marketing Automation, you can easily combine a set of webpages with similar attributes into a common, reusable group that can be tracked according to your requirements. This option also helps you to drill down your reports based on webpages that are part (or not part) of the page group you created.
You can group pages of similar attributes and perform different tracking activities on them to understand user behavior. You can include and exclude pages from being tracked by setting up page groups. Click Create Page Group to add a page group.
Smart URL
Smart links can be generated in Zoho Marketing Automation. Smart links are shortened links of your webpages that are easy to share and can be tracked extensively for visitor activities. When a customer access a page using these smart links, you can track various metrics about the link such as click stats, devices, browser clicks, referrer details, domain and tag details, and open locations.
To create exclusive smart links for your product, you need to add a domain relevant to your organization, then create smart links to share it with your customer. Click Connect Now to add your custom domain and get it verified to start creating smart links.