Smart URL is the potent link that replaces a web page's long URL.The Long, breakable URLs are shortened and framed into smart links. Clicking on this URL will take the user to the same destination as that of the long URL.
Smart URL is used to trace the origin of your visitors. It consists of a normal URL with some parameters attached to it for tracking the source of the visitor. For example, if you want to know how many visitors came to your site from a third party blog site where you have been referred to, you can use a smart URL generated solely for this purpose.
When readers click this link to visit the site, Zoho Marketing Automation gets the information from the link parameters.
Smart URLs can also be shortened to be used in social media posts such as in Facebook, twitter where we have character restrictions. This helps in measuring the traffic you get from each medium. These shortened URLs house a multitude of benefits for promoting the reach and prompting a wider branding.
It is advised to include a tracking code snippet in the Landing Page URL while setting up the Smart URL for generating user reports. Failure to do so will restrict the Smart URL application from tracking visitor data for generating the visitor reports.To create a Smart and shortened URL:
Select Website Analytics from the left pane and click Smart URL.
Click Create Smart URL.
Give a Name for your smart URL.
Specify the Landing page URL. This is the page where the visitors will be taken to. Landing pages should be registered with web analytics to get tracked.
Click on the Source dropdown and select a source for your smart URL. You can add custom sources as well.
Your Medium Will be auto-filled.
Name the campaign you want your Smart URL to link to.
Enter campaign keywords in the Campaign term text field. This helps in keyword tracking.
Fill in the Campaign content field with the content you would like to use to differentiate this from other campaigns.
In the shortkey field, an unique identifier that will be used in the shortened URL to differentiate this URL from other Shortened URLs will be populated. You can change this if you want.
Click Get Link and QR code.
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A page with the generated QR code and its shortened URL will appear. You get the choice to download them in different dimensions when you click on the download button. You can copy and use them wherever you want to.
To delete a smart URL:
Select Website Analytics from the left pane and click Smart URL.
Click on More options (three dots) for the URL you want to delete.
Select Delete option.
Click Delete Smart URL in the confirmation dialoge box.
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