Goals are the activities you want your users to perform. You can define them, track visitors who complete them and assign post goal actions for those visitors.
Element click goal allows you to track clicks on a specific element in your website such, as buttons, images, tables, paragraphs etc.
Whenever a visitor clicks on the specified element, a conversion happens on your web page and the corresponding conversion count is tracked under the goal reports. 

Only the elements that are on the web pages where the tracking code has been embedded can be tracked.
Select Goals under Website Analytics from the Left panel and the click Define Goal.
Name your goal in the first step of the wizard flow.
Choose the goal type as Element Clicks and click Next.
Enter the page URL on which you want to track the element clicks.


Enter the IDs of elements to be tracked separated by commas in the Element ID field or you can directly choose the elements to be tracked from the web page preview displayed below. You can enable interaction mode to move through the page if you wish.
Click Next.
Select the activity and the score you wish to assign to the selected activity.

Click Launch, to get this goal up and running in your website.
You can track the performance of this goal under the reports tap.