Once you embed the tracking code in your webpages and your webpages start receiving visits, you can get an overview in the website analytics dashboard. You can also set the time that you want to view the overall report for.

The following are the insights you will gain from the dashboard:

Total Visitors - Total number of visitors on your website.

Known visitors - Number of visitors who are your contacts (i.e., visitors whose email address is added in your Zoho Marketing Automation account)

Unknown visitors - Number of visitors who are not your contacts (i.e., visitors whose email address is not added with your Zoho Marketing Automation account).

Contacts Generated - Number of visitors successfully converted to contacts stage

Filter - You can filter based on different criteria and filter visitors based on specific requirements. You can also set advanced filters where you can define custom criteria to view the visitors/contacts.

 Stats over time 

Here, you will be able to see the overall visitors over time.

 Sessions by device 

Here, you will be able to view the devices your visitors used to access your website.

New vs Returning visitor 

Traffic source 

Under this section, you will be able to view a bar chart showing the sources of visitors landing on your website.

Stats by day parts 

Here, you can view the average optimal time of the day when most of the visitors make a visit to your website.

Stats by location 

Under this section, you will be able to view the number of contacts generated based on their location.