We know there are a lot of factors that go into selecting campaign software. We're happy that our product has proven itself to be versatile enough to be your choice. Now that you're here, let's go over a few things that you'll need to do to have good email deliverability.
When
you switch over, the first thing you'll want to do is to import
your mailing list. You're starting fresh, so it's a good time to make
sure your list is clean. A clean list means better deliverability and
a better reputation with internet service providers (ISPs) and email
service providers (ESPs). Better deliverability leads to more engagement
and a higher ROI.
Bounces occur when sent emails can't be delivered. If you've got bounces, your recipient system will send you an error message, detailing the reason for the bounce. Some bounced addresses may have been removed from your mailing list automatically, but in order to make sure you don't have any detrimental addresses in your list, keep the following advice in mind:
When
people receive emails even after they've marked the sender as spam,
they're likely to register complaints about that sender. Make sure to
remove leads who've already designated your emails spam. Complaints can lead to abrupt degradation of your domain reputation.
If you had complaints in your previous service, they might be:
When recipients unsubscribe, it
means they're not interested in your campaigns. Even if you've changed
your campaign service, people who've unsubscribed still won't want to
receive your emails, so avoid importing those leads.
Email addresses such as admin@ and helpdesk@ are known as role or group addresses. Generally, these involve a company, department, position, or group of employees. Role of a person in a company may change anytime and there may be people in the group address who don't know you. These addresses are more likely to bring negative responses, so it's better to remove them from your lists.
If
you import leads from an inactive list, those addresses may either
be invalid, or they may not recognize your email. Moreover, every inbox
provider has its own specific inactivity period, after which such
addresses will be marked invalid and converted to bounces, spam traps,
or unsubscribes.
The inactivity periods of a few different ESPs are shown below:
For further references:
If an email address has been dormant for longer than the inactivity period, you can send re-engagement emails to confirm that the recipients are available and interested in receiving your newsletters. If they don't respond, remove them from your list.
Start sending your
campaigns only after you're sure that your list is clean.
This practice will help you maintain a good domain reputation and reach
leads who are actually interested in you.
To maintain
your domain reputation and prove to spam filters that you're not a
spammer, you'll need to authenticate your domain with Zoho Marketing Automation.
Authenticating your domain will allow our servers to accept and send
emails on your behalf.
Learn how to authenticate your sender domain with Zoho Marketing Automation.
When
you contact recipients after a long communication gap between software
migrations, they may not recognize you, which can result in high bounces
and spam complaints. When you're switching to Zoho Marketing Automation, after a
long migration gap, send re-engagement emails to your recipients and
inform them the reason for the lapse.
Switching
services doesn't mean that you need to change your domain. You can keep
the same email address and domain for Zoho Marketing Automation. If you want to
use a new business domain, remind your recipients of previous
conversations through email or footer information. A new domain may
also have a low reputation in spam filters. Build it gradually with list
segmentation (target marketing).
When
high volume of email messages are sent from a service for the first
time, filters and recipient systems will search for anything spam
triggering in it. It's not a good sending practice to begin with a high
volume of emails for your first attempt, since it may lead to
degradation of your domain reputation or your email going directly to a
spam folder. Email throttling sends your messages to specific inbox
providers gradually to build a positive footprint with the spam filters.
When you regulate your email with throttling, you can avoid domain
blacklisting and have a good response. One tip from Zoho
Marketing Automation: Segment your list based on recipients' activity in the
previous service and send your first campaigns to the ones who are most
interested. That way, you'll can build a strong reputation with the
ESPs. You can then gradually add other segments of your list.
We want
your migration to Zoho Marketing Automation to be smooth and
expect that your journey with us will be the one you've been hoping for.
Maintaining your list regularly, following the tips above, can
help you improve your domain reputation, leading to higher open rates,
click rates, and business returns
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
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