Migrating to Zoho Marketing Automation

Migrating to Zoho Marketing Automation

We know there are a lot of factors that go into selecting campaign software. We're happy that our product has proven itself to be versatile enough to be your choice. Now that you're here, let's go over a few things that you'll need to do to have good email deliverability.

Importing mailing list

When you switch over, the first thing you'll want to do is to import your mailing list. You're starting fresh, so it's a good time to make sure your list is clean. A clean list means better deliverability and a better reputation with internet service providers (ISPs) and email service providers (ESPs). Better deliverability leads to more engagement and a higher ROI.

Exclude bounces from your list

Bounces occur when sent emails can't be delivered. If you've got bounces, your recipient system will send you an error message, detailing the reason for the bounce. Some bounced addresses may have been removed from your mailing list automatically, but in order to make sure you don't have any detrimental addresses in your list, keep the following advice in mind:

  • When you export a mailing list from your previous service, make sure you only retained active leads excluding unsubscribes, the do-not-mail registry, and bounces.
  • If you haven't been in contact with your leads for more than six months, chances are that some of those addresses might have become invalid. Use a reputable list cleaning service to identify and filter those leads out. 
  • When signing people up for your list, employ a double opt-in subscription method. Permission-based marketing techniques like this prevent bounces before they can get into the mailing list. 

Respond to complaints

When people receive emails even after they've marked the sender as spam, they're likely to register complaints about that sender. Make sure to remove leads who've already designated your emails spam. Complaints can lead to abrupt degradation of your domain reputation.

If you had complaints in your previous service, they might be:

  • Marked as spam: Your recipients might have marked your email as spam if they found the content irrelevant. If you send emails in spite of that, they may escalate the issue by raising complaints.
  • Manual complaints: The recipient might have reported direct abuse complaints to your previous service, ISPs, anti-abuse teams of domain, ESPs, or various anti-spam services. These have a dramatic effect on your sender domain reputation. If you've received any complaints from leads, remove them from your mailing list. 

Respect unsubscribes

When recipients unsubscribe, it means they're not interested in your campaigns. Even if you've changed your campaign service, people who've unsubscribed still won't want to receive your emails, so avoid importing those leads.

Remove role/group addresses

Email addresses such as admin@ and helpdesk@ are known as role or group addresses. Generally, these involve a company, department, position, or group of employees. Role of a person in a company may change anytime and there may be people in the group address who don't know you. These addresses are more likely to bring negative responses, so it's better to remove them from your lists.

Re-engage inactive leads 

If you import leads from an inactive list, those addresses may either be invalid, or they may not recognize your email. Moreover, every inbox provider has its own specific inactivity period, after which such addresses will be marked invalid and converted to bounces, spam traps, or unsubscribes.

The inactivity periods of a few different ESPs are shown below:

inactivity-period

If an email address has been dormant for longer than the inactivity period, you can send re-engagement emails to confirm that the recipients are available and interested in receiving your newsletters. If they don't respond, remove them from your list.

Start sending your campaigns only after you're sure that your list is clean. This practice will help you maintain a good domain reputation and reach leads who are actually interested in you. 

Authentication with Zoho MarkertingHub

To maintain your domain reputation and prove to spam filters that you're not a spammer, you'll need to authenticate your domain with Zoho Marketing Automation. Authenticating your domain will allow our servers to accept and send emails on your behalf.

Learn how to authenticate your sender domain with Zoho Marketing Automation. 

Migration gap 

When you contact recipients after a long communication gap between software migrations, they may not recognize you, which can result in high bounces and spam complaints. When you're switching to Zoho Marketing Automation, after a long migration gap, send re-engagement emails to your recipients and inform them the reason for the lapse. 

Sender email address

Switching services doesn't mean that you need to change your domain. You can keep the same email address and domain for Zoho Marketing Automation.  If you want to use a new business domain, remind your recipients of previous conversations through email or footer information.  A new domain may also have a low reputation in spam filters. Build it gradually with list segmentation (target marketing).

System warmup

When high volume of email messages are sent from a service for the first time, filters and recipient systems will search for anything spam triggering in it. It's not a good sending practice to begin with a high volume of emails for your first attempt, since it may lead to degradation of your domain reputation or your email going directly to a spam folder. Email throttling sends your messages to specific inbox providers gradually to build a positive footprint with the spam filters. When you regulate your email with throttling, you can avoid domain blacklisting and have a good response. One tip from Zoho Marketing Automation: Segment your list based on recipients' activity in the previous service and send your first campaigns to the ones who are most interested. That way, you'll can build a strong reputation with the ESPs. You can then gradually add other segments of your list. 

Conclusion

We want your migration to Zoho Marketing Automation to be smooth and expect that your journey with us will be the one you've been hoping for. Maintaining your list regularly, following the tips above, can help you improve your domain reputation,  leading to higher open rates, click rates, and business returns


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • Permission-based Email Marketing

                                                                                                                fPermission-based email marketing is the process of ensuring that your leads actually wish to be on your mailing list and receive your emails. With permission-based email marketing, you can be sure that your mailing lists only contain leads who have ...
                                                                                                              • Encryption Process at Zoho Marketing Automation

                                                                                                                Encryption is primarily used to safeguard the content of a message so that only the intended recipient can read it. This is done by replacing the content with unrecognizable data, which could be understood only by the intended recipient. This is how ...
                                                                                                              • How a public domain sender address affects email deliverability

                                                                                                                What's a public domain email address A public domain email address is one provided by free email service providers such as Gmail, Yahoo!, AOL, Outlook, etc. For example, patricia@yahoo.com  or patricia@gmail.com . How it affects your email ...
                                                                                                              • Importing leads from Zoho Docs

                                                                                                                Zoho Marketing Automation lets you to import contacts from different cloud storage services. You can import contacts stored in Zoho Docs as leads in Zoho Marketing Automation. The file to be imported should meet the following requirements, It should ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources