Reputation Management
Suspending an active account
Zoho Marketing Automation maintains a strict policy of compliance with our terms of use and data protection laws. We will suspend the accounts of users who don't comply with the terms and regulations, as well as those who follow unhygienic email ...Blocking a signup request
In line with our commitment to offer a safe and secure customer experience, Zoho Marketing Automation keeps strong checks and validations on all our signup requests. We check each signup request we receive and look for patterns that may be malicious. ...What should I do if my emails get throttled
If mailbox providers feel skeptic of your email volume or sending practices, they may defer your emails. This limiting of or delay in accepting emails is called email throttling. When you send emails to your recipients, any of the following actions ...Sending Emails from Multiple Accounts
Sending emails from multiple accounts will lead to confusion sooner or later. You may wind up wasting valuable time, losing leads, or worse, getting blacklisted by an email service provider for spamming recipients. Here are a few things to avoid when ...How deleting and adding lists frequently affects your email deliverability
Smart marketers keep track of their subscriber activity in every campaign report. This helps provide a clear picture of each lead's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...Multi-thread Emails (Re./ Fwd. in email subject)
To maintain a consistent conversation across many emails, multiple threads are used. Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order". Sometimes even two or more threads are employed. For instance, "Fwd: Re: Fwd: Fitness ...Spam Trap Effects
Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a ...Email Subject
Email subject line is the bridge between your subscriber and your email. Subject is one of the few things that your recipients notice before opening the email, the others being sender name and pre-header. Subject lines aren't always easy to write, ...How Sending Emails to Role/Group Addresses affects your Email Deliverability
Email addresses such as admin@, support@, etc. from different product/service organizations are known as 'role' or 'group' addresses. Generally, these addresses involve a company, department, position, or group of employees. These group address are ...Complaints
As a growing business, you may receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either manually ...How to pass through Spam Filters
When you send an email to your leads, it goes through the following three steps: You (the sender) send your email via Zoho Marketing Automation (email marketing service) Scrutinized by spam filters at ISPs, ESPs and anti-spam services Received by ...Sender Recognition
For your email campaigns to be successful, you need to be recognizable. If your recipients don't recognize where an email is coming from, they're less likely to open it. Trust is one of the primary currencies by which your brand is valued, and it ...Things to know about Blacklists
A blacklist is a list of IP addresses and domains that are suspected of sending spam. Blacklist services such as Spamhaus, Sorbs, Barracuda, Spamcop, and others maintain their own blacklists. Based on the blacklists, ISPs (Internet Service Providers) ...How to Avoid Unsubscribes
Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on: Lead engagement - Find out whether your ...Email Bounces
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for the bounce. How bounces occur Once an email is ready and the 'Send' button has been clicked, the system ...
Zoho SalesIQ Resources
New to Zoho Workerly?
New to Bigin?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?