How deleting and adding lists frequently affects your email deliverability

How deleting and adding lists frequently affects your email deliverability

Smart marketers keep track of their subscriber activity in every campaign report. This helps provide a clear picture of each lead's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose the consistency across reports, and this can lead to issues such as: 

Difficulty communicating with leads

  • It will be more difficult to track your leads' responses. Every campaign report provides a range of information on open rate, click rate, unsubscribes, spam complaints, and bounces. When you delete and add lists, you won't be able to track your leads' responses across multiple emails. You may even lose track of which list was used in which campaign.
  • A campaign report using one list can't be compared directly with the report from a campaign using a different list or the same list with a different set of leads.
  • Lead engagement is useful for optimizing email deliverability and you can only track your subscribers reactions to help you refine future campaigns if you are using a consistent list.  

Lead engagement gap

  • It is very easy to miss out some subscribers during the deletion and addition process, which may mean you lose potential customers. 
  • If you do find some of those missing leads and send them emails after long engagement gap, they may not recognize your email and may mark you as spam.  

Duplicate campaigns

You risk sending the same email repeatedly to subscribers if you frequently delete existing lists and add new lists. You increase the likelihood that your leads will become irritated and mark your emails as spam. 

Loss of lists

When deleting and adding new subscribers manually, you risk:

  • Typos
  • Missing out some email addresses 
  • Adding data in the wrong format

These errors will have a direct impact on your business returns.

The best way to avoid the issues listed above is to have a consistent list. You can closely follow your contact base and avoid deliverability issues caused by incorrect list maintenance. 


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • Do's and don'ts for email campaigns

                                                                                                                Email marketing success depends on positive engagement like opens and clicks and in avoiding email deliverability issues such as bounces, complaints, spam traps, and unsubscribes. The simple yet effective do's and don'ts given below will improve your ...
                                                                                                              • Why my email campaign is put on hold?

                                                                                                                Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...
                                                                                                              • What is the advantage of being in my leads' email contact list or address book?

                                                                                                                By getting into your leads' contact list, you can ensure that your emails will not land in junk/spam folders. As you are among the receivers' trusted senders, your content will not be subjected to an extreme review process.
                                                                                                              • List-based Reports

                                                                                                                This is an advanced report that shows how your leads have responded to campaigns that you sent, top five campaigns and an yearly data on campaigns, all of this subject to a particular to a mailing list. From the Navigation toolbar, choose Leads and ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources