Multi-thread Emails

Multi-thread Emails (Re./ Fwd. in email subject)

To maintain a consistent conversation across many emails, multiple threads are used.  

Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order". Sometimes even two or more threads are employed. For instance,  "Fwd: Re: Fwd: Fitness equipment order"

Even before an email is delivered, the recipient's system checks chain conversations and identifies forged fwd:/re: emails. Any emails without the proper fwd/re footprints are quarantined, usually in the spam folder. If you add fwd/re tags in your email campaigns and your recipient finds out that there are no previous conversations, they may feel skeptical and mark it spam.

Email threads are maintained through the following technical information:

  • Message ID - a code created to maintain the identity of the first email and it's sender. 
  • Reply to/References - two values that are maintained over the course of a thread.
This technical information is automatically generated when sending an email.
A system can easily recognize a chained email thread by observing the presence or absence of the In Reply To and References. 
 
You may include "Re:" or "Fwd:" in the subject line or copy-paste breakpoints, style lines, and salutations in the content but the technical information  cannot be forged. 
Emails without proper In Reply To and References info with a subject line containing "re:" or "fwd:" will be quarantined or marked as spam. If the system recognizes enough fake multi-thread emails from the same source, the source domain's reputation will be degraded. In some cases, the domain may be blacklisted, unable to reach any customers via email. 

First Message will have a Message ID
First message will  not have In-Reply-To and Reference values

Message ID in email header

In-Reply-To and References will be found only in genuine reply or forward messages


Solutions

  • Avoid using fake multi-thread emails to improve deliverability. 
  • If you want your email recipients to recollect your previously sent campaigns, then you can include a reference to your previous newsletter in a box or within quotes as shown below:

    Scenario 1:

    When you send a campaign and want to ensure that your email recipients will remember your previous conversation/ campaign.

  • Subscriber engagement

    Scenario 2:

    When sending an email to someone you met at a trade show or conference and want to make sure they remember your previous conversation.

    Subscriber engagement

Conclusion

An honest marketing strategy will get a better response than a fake one. You now know the consequences of using fake multi-thread emails. We recommend that you build your marketing strategy genuinely. 

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • Why my email campaign is put on hold?

                                                                                                                Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...
                                                                                                              • How deleting and adding lists frequently affects your email deliverability

                                                                                                                Smart marketers keep track of their subscriber activity in every campaign report. This helps provide a clear picture of each lead's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...
                                                                                                              • Do's and don'ts for email campaigns

                                                                                                                Email marketing success depends on positive engagement like opens and clicks and in avoiding email deliverability issues such as bounces, complaints, spam traps, and unsubscribes. The simple yet effective do's and don'ts given below will improve your ...
                                                                                                              • Email Subject

                                                                                                                Email subject line is the bridge between your subscriber and your email. Subject is one of the few things that your recipients notice before opening the email, the others being sender name and pre-header. Subject lines aren't always easy to write, ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources