Most recipients check to see if:
With this in mind, make sure your emails don't convey anything that could be considered spam. This guide will walk you through the process of building trust with your leads by creating recognizable messages.
These are the primary factors to consider:
Familiarity with your email format is a very important factor for email recognizability. Once you develop your own style template, including subject, sender logo, message, images, and footer, a pattern will form in your email recipients' minds so that whenever they see an email with your template style, they'll easily recognize it. We've included some sample templates so you can get an idea.
In the first template, the logo and company name are on top of the email while the message is placed in middle with center alignment. The CTA is directly below the content, while the footer is at the bottom, containing the unsubscribe option, policy terms, etc.
In the next template, the logo and company name are at the bottom just above the footer. Message of the email is at the top. Note: Make sure that the Image:Text ratio is not greater than 40:60.
Standardize your template preferences so that your email recipients don't face any difficulty recognizing your messages. If you change your preferences suddenly, then your recipients may not react well to your email.
In this template, the text is placed on top and the image is at the bottom, with contact information directly below that. Positioning these elements consistently plays an important role in email recognition.
Email content refers to the logo, message body, images, and footer. This is the integral part of your email.
Your logo is the most recognizable element of your brand. Your organization should have a standard formatting guide for logo positioning. Make sure your logo positioning matches that of your official website.
Implement layout standards for your content. Consider the following elements:
✔ alignment
✔ font style
✔ font color
✔ size
✔ text spacing
The best approach is to follow the layout that you use on your website.
Place a single Call-to Action in a clearly visible spot. Make sure that any redirection links in your CTA are correct.
Each business related communication must contain a legal notice. This information may be included in the email's body content, or by adding a link. The legal notice must contain the following information. This information must be easily perceptible and directly accessible:
If you have a disclaimer, then include it in a consistent location. Unsubscribe options must be present in every email campaign you send.
Include the following information in your footer,
Once you have a recognizable email style, expect a better response to your emails. Eventually, your domain reputation will be recognized by spam filters and you'll have more emails showing up in the inbox. Happy campaigning!
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.