Here are a few things to avoid when using multiple email addresses for your organization:

Inbox flooding

When you're planning to launch a new product, you may find yourself sending invites from every account you have. It's easy to overlook the fact that many of your contacts have probably received the same invite from more than one account. This is considered spam, and you are likely to receive complaints or unsubscribes for it.

Repeated bounces

Every mailing list receives the occasional bounce, but if you send emails from multiple accounts, you will receive multiple bounces as well. These add up, and if you get too many, your domain may be blacklisted, leaving you unable to contact your recipients.

Manual address removal

Multiple email addresses require multiple mailing lists, which cause multiple problems. Aside from the problems listed above, any unsubscribed addresses from one mailing list must be manually searched for and removed from all others. This can take time, especially when you have tens of thousands of addresses on each list.

What you can do

You can add five users to a single Zoho Marketing Automation account, so add your team and monitor opens, clicks, bounces, and unsubscribes. If you have multiple official accounts for your organization, separate mailing lists for corresponding leads can be maintained in a single account.