Avoid Emails landing in spam

Emails Landing in Spam

A lot of effort goes into planning and framing a marketing campaign. With a little more effort, you can ensure that these campaigns yield a higher ROI instead of ending up in the spam folder. The answer to this question has many answers, so we'll be going over the information you need to consider in order to keep your campaign out of the spam folder.

Spam: An Introduction

Spam is unsolicited, irrelevant advertising blindly sent to as many email addresses as possible. There are a few reasons why spam is considered to be dangerous for recipients:

  • Spam emails may carry malware and viruses.
  • Spam emails are mainly used for phishing attacks i.e., to act like a genuine sender to extract sensitive information like phone numbers, bank account details, etc.
  • Spam emails consume a lot of bandwidth which may cause problems for those with download limitations.

Because of this, Internet Service Providers (ISPs) and Email Service Providers (ESPs) implement spam filters to protect users from spam emails. Unfortunately, many legitimate emails may wind up in the spam folder as well, because of certain things which can be easily overlooked. It is essential to take any and all steps to help your emails reach your subscribers' inbox instead of their spam folder.

Spam filters

Major ESPs like Yahoo, Gmail, and AOL have spam filters built into their service.These filters look for certain phrases in the subject line to determine which emails are spam and which are genuine. Some of these phrases include "weight loss", "FREE", and "earn from home".

These filters also make determinations about an email based on the user's engagement. If the user opens, clicks or adds a sender to the contact list then it is less likely to be categorized as spam. On the other hand, if the recipient never opens your email or deletes it without reading the content, then you are more likely to be classified as spam by these filters.

ISP filters

ISPs use similar mechanisms as ESP spam filters to judge the sender's domain. The only difference is that ISPs are more powerful. When they notice a domain is constantly sending email spam, they can simply blacklist your domain. When this happens, any emails sent from that domain will be blocked. If this happens, you must contact any ISPs who have blocked you in order to be whitelisted again.

Common mistakes to avoid

Emails to people who haven't opted-in - Never try to email people who haven't opted-in to your emails. Sending messages to uninterested people will degrade your domain's reputation and could lead to blocking or blacklisting. Domain reputation is something that many customers share, so the impact on its reputation means many will suffer. We strongly recommend sending messages to double opt-in contacts only.

Using a purchased mailing list - It is best to avoid this practice for the good of your domain and business. The companies that sell contact lists generally don't spend much effort to make sure their contacts are interested in their customers' products. There may even be spam traps in these mailing lists. To learn more about spam traps click here.

Unauthenticated domain- It is best to authenticate your domain with SPF and DKIM in order to comply with DMARC standards and avoid any vulnerabilities.

Scofflaw marketers - Make sure all of your marketers adhere to all spam laws, including CAN-SPAM, GDPR, CASL, and more. If these laws are not followed, your domain is at risk of a degraded reputation, or even legal retribution.

Unsegmented, unkept mailing lists - When your mailing list is old and unsegmented; there can be a lot of chaos and irrelevant addresses. Unclean lists lead to spam traps, bounces, and more complaints against your domain. Make sure you constantly check your list and keep it updated. Segmentation can help make things easier for marketers who want to contact specific groups.

Too much/too little contact - If you either flood your subscriber's' inbox or abandon your subscribers, you'll wind up with more complaints and unsubscribes. Ask for their preferences when they sign up for your mailing list, and you can avoid too much or too little contact.


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • How to pass through Spam Filters

                                                                                                                When you send an email to your leads, it goes through the following three steps: You (the sender) send your email via Zoho Marketing Automation (email marketing service) Scrutinized by spam filters at ISPs, ESPs and anti-spam services Received by ...
                                                                                                              • When Gmail states your email content as spam

                                                                                                                The prime part of an email campaign is the message that you convey to your email recipients. When you send email campaigns to them, ESPs(Email Service Providers) and ISPs(Internet Service Providers) analyze the content of the email. Before delivering ...
                                                                                                              • Getting Started with Email Deliverability

                                                                                                                Before sending your carefully-crafted email campaigns, it's important to first learn a few basic ideas and rules of email marketing to ensure your campaigns are successful. To achieve good open and click-rates, and to avoid your emails from landing ...
                                                                                                              • What Happened to my Lost Emails

                                                                                                                From time to time, your emails may get lost in the process of reaching your subscribers. There are a few different reasons this might happen, but when it does, it's helpful to find out why and rectify the issue. If you've experienced this problem, ...
                                                                                                              • Why my email campaign is put on hold?

                                                                                                                Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources