Email Deliverability
Why my email campaign is put on hold?
Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards. Often, the emails are approved without any further questions from our end. However, if we need more information from ...Why do my test emails land in the spam folder when I send to myself or team mates?
When the recipient email server, receives an email from their own domain, it checks to see, whether it originated from a trusted network. In this case, however, your emails are sent through the Zoho Marketing Automation server (zcsend.net). So, you ...What if a separate domain is neither feasible nor essential for my business?
We recommend you to have a separate business domain to send emails. If you have your own domain for sending emails, your email recipients can easily recognize you. You can also authenticate your email sending domain with Zoho Marketing Automation. ...What are the words to be avoided in email content?
Domain Words to be avoided in subject line Retail as seen on, discount, buy, clearance , free, offer, money, pay, $50, 50% Personal meet singles, dear friend, please help, desperate Get rich quick additional income, home- based job, extra income, ...What is the advantage of being in my leads' email contact list or address book?
By getting into your leads' contact list, you can ensure that your emails will not land in junk/spam folders. As you are among the receivers' trusted senders, your content will not be subjected to an extreme review process.How can I get an email's message header?
The process varies for different email clients. Most email clients allow you to view message headers by clicking the 'more' icon or using an option which appears on opening a specific email.What is the significance of message headers?
It is unique for each and every email. They can be used to verify the sender's credibility using the details provided. They are for the leads to ensure that an email is genuine and hasn't been tampered with. Message headers can come in handy when ...What are email message headers?
Message headers give away some important details including: Email source ('From' address) IP address/Server from which the email was sent Detailed footprint path through which the email was transmitted Message contentWhat is the CAN-SPAM act?
CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an Internet solicitation law passed in 2003. Non-compliance with this law will lead to severe penalties, and in some cases is considered a criminal offence. The most ...What are some different complaint types?
Mark as spam: When a user simply marks the unwanted email as spam. Email recipients typically choose this option when the unsubscription process is too complicated. Manual complaints: When an email. recipient complains about your email to their ISP, ...What is a bounce?
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for any bounces. Bounces come in two categories: hard and soft bounces. A soft bounce is just a temporary delivery ...What is a conversion rate?
The conversion rate is used to measure the number of leads or potential leads that have been able to convert, i.e., complete a desired action. Obviously, 'unsubscribe' and 'mark as spam' don't count as desired activities but they do count toward your ...How long does it take for my campaigns to be reviewed?
We try to review and approve your campaigns ASAP. The Zoho Marketing Automation review team checks for the following Content: Adherence to basic guidelines for objectionable content that may get classified as spam. Sender address: When the sender ...While adding a sender address, I’m not receiving the verification email to confirm it. What do I do ?
In the rare occurrence that our email does not find its way to your inbox, follow these steps to resolve the issue: Have you setup any filters for your mailbox? If yes, check your email filters. Do you have POP/IMAP configured to your email account? ...I see that my email campaigns are about 80% unopened. What does this signify?
This means that the 80% of the people who have received your email have not read your email, or have deleted the email without opening it. There is also a possibility that your recipients have viewed your email but didn't load all of the images in ...Whenever I send emails with an image, it lands in the junk/spam folder. Is there a way to ensure it reaches the inbox?
It could be due a few different reasons: The sender and recipient address are from the same domain. The subject line or content contains spam words. The message consists of a single image without any text in the email content. To improve your ...Is it mandatory to authenticate my email domain?
It’s not mandatory but authenticating your email domain increases your email deliverability. There are two methods to authenticate your domain, SPF: This method allows you to specify the mail servers (IP addresses) which can send emails on your ...Can I remove the ‘Unsubscribe’ link from the footer of the email?
Yes, but there must be a visible unsubscribe option in your message. There is no way to send an email campaign without the ‘Unsubscribe’ link contained somewhere within. If a custom template has been used, make sure it contains the unsubscribe merge ...What can I do to revive unsubscribed contacts?
It is best not to contact people who have expressed disinterest in receiving your campaigns. If you have a requirement where you want to add an ‘unsubscribed’ contact back to the mailing list, we suggest sending a sign-up form link from your personal ...What does ‘marked as spam’ mean?
It means the email campaign has been marked as spam. This includes cases where an email has been sent to abuse@zohomarketingautomation.comWhat does ‘unopened’ mean?
These are emails that have been received but remain unopened.What does ‘unique open’ mean?
When a recipient opens your campaign for the first time, it adds to your ‘unique opened’ count. Repeat opens are not added to the 'unique opened' score.What is Domain Keys Identified Mail (DKIM)?
DKIM ensures that an email has not been tampered with during transmission. DKIM lets a domain associate its name with an email message by affixing a digital signature to it.What is a Sender Policy Framework (SPF)?
This is a simple email validation system to detect spoofing. It is the first step towards email authentication, providing a mechanism to add authorized mail servers to send emails on behalf of a particular domain.What if I must add a group address to my mailing list?
Zoho Marketing Automation strongly recommends that you avoid including group addresses in your mailing list, but if you feel it really is fruitful for your business then contact the support team with your requirements.Can I send emails to role/group addresses?
Group and role addresses are created for the specific purpose of communication within an organization and are not intended to receive marketing-related emails. One or two among the group may be interested in your product, but the rest of these ...Why can't I send an image-only campaign?
There's no assurance that your image will load in every lead's inbox. Imagine someone who opens your email only to get a broken image link and no other text. It's better to play it safe by maintaining a correct text:image ratio in your marketing ...Why should I be careful about the links I put in my email?
The most obvious reason is that your excited subscribers may be disappointed if your link is broken or leads to numerous redirections. Additionally, ISPs may mark emails with broken links/multiple redirections as spam.Can I use shortened URLs in my emails?
People feel skeptic to click on public shortened URLs because they may not redirect to the intended page. Public shortened URLs and their corresponding domains may have poor reputation which will affect your domain's reputation as well. URLs that ...What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received.What is an open rate?
Your email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate.What is preheader text?
This is the text that follows the subject line while displayed in the inbox tab before opening an email. You can utilize this section to entice your leads to open the message. This section has a great influence on email open rates.How can I improve my open rate?
Only send emails to double opt-in leads. This way you can be sure you're sending to interested leads. Maintain a consistent relationship with your leads, so that they don't forget you. Create engaging and relevant subject lines. Place your ...Why is my one pixel tracking image not automatically downloadable?
Inbox providers keep that option off by default, allowing users to make that decision themselves because of the high rates of malware that are sent through image attachments. This initiative is taken by inbox providers and is beyond our control.What can cause missed open and click metrics?
There are a few different ways in which open and click rate metrics can be missed: Plain text emails - These don't allow the pixel image to be sent, making it impossible to track open rates. Email image display settings - The majority of email ...How are open rates measured?
Every time an email campaign is sent, a hidden one pixel image is placed in the body of the email. This is known as a web beacon or tracking pixel. For your recipient's email program to load that image, it must contact your email marketing ...Can I use a public domain-based email address to send marketing emails?
We do not recommend this. Here are a few reasons why: Higher probability of landing into spam because marketing emails sent via public domains are considered fraudulent by ESPs and ISPs. Anyone can use a public domain to send emails. It doesn't build ...What steps can I take if I think I've encountered a spam trap?
The first step is to recycle your active mailing list before you send out any further email campaigns. If you have any non- opt-in email addresses, move them to your do-not-mail or unsubscribe list, then send a second opt-in email to your remaining ...How do I know that I've hit a spam trap?
There's no easy way to realize that. You can probably get a hint you are hitting a spam trap when your reputation suddenly falls low or any of ESP have blacklisted your domain or get a warning from your email marketing service provider. In any case, ...How do I get spam trap addresses in my mailing list?
There are many bad practices which might make you hit a spam trap. They are, 1. Non opt-in email addresses 2. Unused very old leads (more than 6 months) who are not in your regular communication3. Web scraping and purchasing mailing listNext page
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