Why my email campaign is put on hold?
Every email goes through a review process where our moderator reviews it and ensures that your email meets our industry standards.
Sender address
Public domain
No-reply sender address
Sender address domain blacklist
New sender domain
- Source of your mailing list.
- Have your subscribers gone through a double opt-in process?
Sender domain clarification
- Nature of your business.
- Source of your mailing list - Where and how did your subscribers choose to receive your newsletters?
An email campaign can be put on hold if you are trying to use a public domain sender address (for example, Gmail, Outlook) to send emails.
What we recommend: Please use your own business domain address to send emails.
If your sender address for a campaign contains 'no-reply', then your email recipients may become less responsive. This will lead to a lesser email open and click rates.
What we recommend: Please use a personal sender email address (For example, john@yourdomain.com , patricia@mydomain.com ).
An email is put on hold when your sender address domain has been blacklisted. Emails sent from a blacklisted sender domain are more likely to land in spam folder.
What we recommend: Please delist your sender address domain before sending any more campaigns.
An email is put on hold when you are sending emails to a lot of subscribers from a new sender domain.
Please share the following information with us:
An email is put on hold when we need more information about your domain.
Please provide us the following information:
Content in email subject
Subject
Re. and Fwd. in subject
ALL CAPS in subject
Special characters
An email is put on hold when its subject line contains words that can negatively impact the deliverability rate of your campaign (For example, 'Free', 'Discount', 'Offer').
What we recommend: Please change the subject line and resubmit your campaign for review.
An email campaign is put on hold when its subject line starts with Re./Fwd . Marketing emails don't have reply and forward tags by default. So, using reply and forward mail tags in the subject line will negatively impact your email deliverability.
What we recommend: Please remove these tags from your subject line and resend the campaign for review.
Using an ALL CAPS in email campaigns leads to low open rates and creates suspicion among spam filters. So, an email with ALL CAPS is put on hold.
What we recommend: Edit the subject line and resubmit your campaign for review.
Special characters (for example, !@#$%^&*()_+) in email subject lines create a suspicion among spam filters and can make the email land in spam. So, an email with too many special characters is put on hold.
What we recommend: Edit the subject line and resubmit your campaign for review.
Content in email message
Test message in email content
Single image in email content
No unsubscribe link
Content alignment issue
URL is not working
Images are not loading
Suspicious email content
First name merge tag
An email is put on hold when the first name merge tag isn't a Zoho Marketing Automation supported merge tag.
What we recommend: Zoho Marketing Automation merge tag is ($[FNAME]$), please insert this merge tag and resubmit your campaign for review.
To learn more on merge tags, click here .
An email is put on hold when the campaign contains test content and you're about to send it to a lot of your email recipients.
What we recommend: Please check your campaign content and resubmit it for review.
An email campaign is put on hold when the campaign consists of a single image. Image-only content is not advisable as some mailbox providers do not display images by default. So, only an empty email will be visible to your recipients.
What we recommend: Please use both images and text in your content, and then
resubmit your campaign for review.
An email is put on hold when you have either removed or hidden the 'unsubscribe' link. According to the CAN-SPAM act, it is mandatory to include unsubscribe links in marketing emails.
What we recommend: Please include/unhide the unsubscribe link in your campaign and resubmit it for review.
An email campaign is put on hold when the text content in your campaign is misaligned which may reduce campaign engagement with your email recipients.
What we recommend: Please align the content and resubmit your campaign for review.
An email is put on hold when at least one of the URLs in it is not working.
What we recommend: Please double check your links, and resubmit the campaign for review.
An email is put on hold when the image in your campaign is not loading.
What we recommend: Re-upload the image and resubmit campaign for review.
To learn how to avoid spam filters, click here .
Last name merge tag
An email is put on hold when the last name merge tag isn't a Zoho Marketing Automation supported merge tag.
What we recommend: Zoho Marketing Automation Merge Tag - ($[LNAME]$), please insert this merge tag and resubmit your campaign for review.
Pre-designed template content
An email is put on hold when you are about to send a pre-designed, unedited content to a lot of your email recipients.
What we recommend: Add your own content in the template and then resubmit your campaign for review.
To learn more on merge tags, click here .
Shortened URLs from public services
Insufficient footer info
An email is put on hold when the footer doesn't have proper business and contact information. According to the CAN-SPAM Act, every marketer is bound to provide valid business and contact information in their marketing emails. To learn what to add in footer information, click here .What we recommend: Add the required footer information and resubmit your campaign for review.
Shortened URLs from public services are affected by the domain reputation of that URL shortening service. So, emails with shortened URLs from public services are more likely to land in spam folder.
What we recommend: Use a shortened URL with your own domain.
- URL in content blacklisted
Multiple redirection URLs
An email is put on hold when at least one of the links in your campaign is a multiple redirection link.
What we recommend: Include the final destination link and resubmit your campaign for review.
What we recommend: If you would like to use the links, delist the domain. To learn more about blacklisted domain, click here .
Banking spam
Restricted email content
If your email resembles online payment or banking emails (for example, PayPal, HSBC, Bank of America, JPMorgan Chase, etc), it creates suspicion among spam filters. So, we restrict such emails. For further clarifications, please contact support@zohomarketingautomation.com .
If an email content consists of Multi Level Marketing (MLM), electronic cigarettes, pharmaceutical products, or gambling services, it is put on hold.
Double footer issue
- Spam-like imagesAn email is put on hold when you’ve used images that resemble spam, which will have a bad impact on your email deliverability rates and sender domain reputation.What we recommend: Please remove the image from your email and resubmit your campaign for review.
An email is put on hold if it has two
footers. This commonly happens when you copy and paste content from another
campaign.
Mailing list
High bounce rate
- Source of your leads - Where and how did they choose to receive your newsletters?
- Sign up form URL through which your leads subscribed to your mailing list.
An email is put on hold when some of your previous campaigns have had high bounce rates.
We would like to know the following information:
Frequent removal and addition of leads
Abuse complaints
- Source of your mailing list - Where and how did your leads choose to receive your newsletters?
- Did your leads entered your mailing list through double opt-in subscription process?
- Sign up form URL.
When you frequently add and delete email addresses from your mailing list, there are more chances for lead engagement gap and sending duplicate campaigns to the same lead. To avoid these adverse effects, we recommend you to have a consistent mailing list.
What we recommend: Please reach out to us and let us know the reason for frequently adding and deleting email addresses.
When some of your previous campaigns have received abuse complaints it leads to domain/IP blacklisting. At Zoho Marketing Automation, we follow a zero tolerance policy towards spammers and abuse email senders. So, we recommend you to send the below information so that we can understand the reason for abuse complaints in your emails.
Contact clarification
- Nature of business
- Source of your mailing list - Where and how did your leads choose to receive your newsletters?
- Sign up form URL.
An email is put on hold until we have more information on the source of your mailing list.
Please share the following information with us:
Email sending practices
Attaching .exe file
Frequent campaigns
If you have attached an auto-download executable (.exe) file link in your email it will make your email land in the spam folder.
What we recommend: If your leads need access to an .exe file, create a page on your website where they can download the file, then add the URL of that page URL to your campaign.
When you send emails too frequently to your leads, there are more chances that they can get frustrated and mark it as spam or unsubscribe.
What we recommend: Plan and schedule your emails such that you don't bombard your recipient's inboxes. To learn how to set email frequency limits with Zoho Marketing Automation, click here .
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