Here's how to build a marketing plan:
Before we go on to know how to create a marketing plan, here are some terminologies to help you get familiar with marketing planner.
When to choose Planner goals?
When you haven't created goals in Web Assistant, you can choose Planner goals. Please read the following example to know more.
If your objective requires the visitors to visit multiple pages at a time, you can choose Planner goals as the target type. You can select the URLs of those pages that are to be visited by the visitors. The URLs have to be manually added in Web Assistant for it to show up here in Marketing Planner.
When to choose Web Assistant goals?
When you have created goals in the Web Assistant that helps you achieve your objectives. To learn more about goals and how to create them in Web Assistant, click here.
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