How to view marketing planner reports- Zoho Marketing Automation

View marketing planner reports

  1. Budget allocation  - This report represents how you've spent money across different marketing channels such as Emails, Social, Paper ads, TV ads,etc.

  2. Channel based ROI  - This report represents the ROI of each marketing channel.

  3. Actual returns per objective  - If you have created multiple objectives, you can find the return gained from each objective.

  4. Average returns per conversion  - This report shows the comparison between the number of visits and the returns gained from those visits.

  5. Overall performance of pages  - This report shows how the landing pages perform over time. You can also view the number of leads and anonymous visitors for all the landing pages involved in your marketing campaign.

  6. Email campaign summary  - The email campaign summary shows the number of opens, clicks, and visits generated from the campaign. This report is present only when an email campaign is used as a marketing channel.

  7. Planner attribution report  - Planner attribution shows the number of visits achieved from different marketing channels over time such as Email, Social, Paper ads, TV, etc.

  8. Impressions from channels  - This chart shows the contribution of particular landing pages to every other marketing channel of your plan.

  9. Achieved target from channels  - This report represents the number of achieved targets (Number of visits or revenue gained) from the marketing channels.

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