View detailed Analytics | Online Help - Zoho Marketing Plus

View detailed Analytics

Website Activity

Various analytics for the website related to a marketing project can be tracked to get an overview of the visitor's behavior on your webpage. You can configure the following types of analytics:
  1. Goals: Analyze various key business objectives and visualize the conversion rate in real time. This conversion rate can also be analyzed based on geographical location. You can also get a list of the top performing webpages and see detailed metrics on each of them. The website visitors can also be segmented based on visitor type, device, and browser, allowing for drilled down metrics to let you find which visitor segment makes up the most your website traffic.
    Read more: Creating goals
  2. Funnel Analysis: A website consists of multiple webpages which a visitor navigates through to find what they want. A funnel analysis lets you understand a visitor's journey on your website and find which webpage has the highest drop-off rate. You can also segment your audience to find out how a specific subsection of your audience navigates through your website.
    Read more: Creating funnel analysis
  3. Heat Map: This lets you analyze where users click, how far they scroll, and which part of the webpage they spend the most time on. Scroll maps let you analyze how visitors scroll down the webpage. Attention maps let you analyze which areas of the webpage the visitors spend most of their time on.
    Read more: Generating heat maps
  4. Form Analytics: Form analytics let you monitor how a visitor fills out a form on a webpage. You can get a complete overview of the number of visits, conversions, abandons, and other metrics. You can also see drilled down analytics on how the fields in a form are filled.
    Read more: Measuring form analytics
  5. Session Recording: A complete video playback on how visitors interact with the webpage can be recorded to analyze the behavior of your visitors on the webpage.
    Read more: Watching screen recordings

Social Monitor

Social monitor is is a shared dashboard where you can track all the social media interaction about your business. You can monitor when a user mentions your brand on social media or likes, replies to, retweets, or comments on your post.


Analytics

All the dashboards that you have created in Zoho Social, Advanced Analytics, and CRM can be added to the Brand Studio so you can monitor them from one place. 


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